success stories

Yale Medicine

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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Health & Wellness
Services:
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Award-Winning Paid Media
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Award-Winning SEO

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Background

Yale Medicine is the clinical practice of theYale School of Medicine.They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic, which was nowhere to be found in Search results and was seeing a steady decline in website traffic.

Our Strategy

Facebook Targeting 

People interested in parental magazines, reproductive health, reproductive medicine, pregnancy, fertility, adoption, LGBTQ adoption, LGBTQ couples, and other similar options.

Google Search Targeting

High volume and relevant keywords including IVF, male fertility, fertility centers, AMH test, female fertility, Yale fertility, egg donation, fertility doctors, etc.

Our Tactics

Facebook: Brand Awareness Campaign

Facebook offers a variety of granular targeting, which enables us to reach individuals from different interest groups, communities, backgrounds, etc. We wanted to utilize different images for each audience group so that the ads were all the more relevant to the target audience. This also ensured that we were, and are, continuing to maximize the impact of our ads.

Google Search: Brand Awareness Campaign

Here we are relying on our target audience to search for keywords that most pertain to our content which will trigger our ads on Google’s search result page. So the key strategy is to think like our audience would think when searching for a fertility center and to bid on those keywords to target them.

Results Worth Bragging About

Yale Medicine

By the Numbers:

specialized

$3 Average

Cost-Per-Click on Facebook

$1.70 Average

Cost-Per-Click on Google

pragmatic

16,000+

New Visitors to the Website

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

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