success stories

Arrow Lift

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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eCommerce
Services:
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Design & Development
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Search Engine Optimization (SEO)
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Paid Media

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Background

Arrow Lift has been improving the lifestyle of its customers by providing practical mobility solutions and luxury home elevators for over 35 years. Their product offering includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more.

Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states.

The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.

Our Strategy

Our Tactics

Our approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Raising brand awareness included targeting homeowners who purchase related products, launching new campaigns to reach users on different platforms, and creating other low-bid, high-volume campaigns. The change in keyword match type allowed us to capture traffic from long-tail keywords. We also implemented a different bidding process to maximize the budget in each market.

Our efforts have already contributed to sales increasing 22% Year-Over-Year while significantly reducing the Cost-Per-Lead.

Results Worth Bragging About

Arrow Lift

By the Numbers:

specialized

22%

Increase in YoY Sales

70%

Reduction in CPA

pragmatic

24%

Increase in Qualified Leads

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

Have a project
for us?

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