success stories

Arrow Lift

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

Arrow Lift has been improving the lifestyle of its customers by providing practical mobility solutions and luxury home elevators for over 35 years. Their product offering includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more. Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states.

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The biggest challenge Arrow Lift faced was generating quality leads for their niche product within the mobility challenged market as well as navigating around any policy issues that arose across different marketing platforms.

Our Strategy

Our overall strategy was to ensure large visibility across all markets through various paid media channels. This was achieved by pushing brand awareness as well as modifying the overall keyword structure and match types in the Paid Search accounts.

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To enhance brand visibility, efforts were directed towards reaching homeowners who purchase related products, initiating new campaign strategies to engage users across various platforms, and crafting cost-effective, yet high-volume campaigns.

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Restructuring and adjusting the keyword match types enabled us to tap into traffic generated by long-tail keywords. Additionally, we introduced an alternative bidding approach to optimize budget allocation within each market.

Results Worth Bragging About

40%

Increase in Sales

34%

Increased Budget

67%

Increased Leads

Hear what our Clients have to say

They’re numbers people. Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly. That’s a winning formula.

They’ve done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.

From the beginning, we’ve been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they’ve handled it professionally from day one. They’ve done a nice job staying in line with our cost per lead, customer acquisition cost, and staying within our budget. We’ve benefitted from working with folks who primarily focus on this type of work, so we can focus on our industry and what we do best.

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