Looking to put the Czech Republic on the map as a premier destination for Canadian travelers, the Czech National Tourist Office teamed up with Air Canada for a travel sweepstakes where contestants had to complete a trivia quiz and short questionnaire to enter.
They needed an agency capable of creating the custom landing page as well as creating the ads, promoting the contest, and managing a robust paid campaign across Facebook and other social media channels.
We got to work building an interactive landing page capable of housing a Sweepstakes Quiz in both English and French. We then got to work on building out the ad campaigns.
We helped them run a Facebook ad campaign to get the word out, and people seemed to want to go to Prague. After three weeks, they had to pick a winner, but during that time, some great things happened.
The brand's dedicated team was responsible for the whole campaign from A to Z, from creative development to implementation and budget control.
"Entries" Conversion Rate
Increase in New User Website Traffic