success stories

Nationwide Coils

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

A leading commercial HVAC coil manufacturer and supplier of custom and replacement heat transfer products, NWC had two challenges. First, they wanted to improve the quality of the leads they were bringing in. Second, they wanted to maximize the search potential for their important product lines.

Our Strategy

Top-of-Funnel Approach

Enhanced targeting paired with an optimized bid strategy allowed us to maximize reach and improve conversions while controlling costs.

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Bottom-of-Funnel Approach

We set up call tracking to gauge the lead quality and identify potential opportunities at the top of the funnel to improve lead quality.

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Google Search & Display Ads

Analyzed search terms to identify new targeting strategies while also refining the existing ones, which helped filter quality leads.
Optimized bid strategy to secure a high-ranking ad position along with a target CPA.
Together, this resulted in increased conversions by 4.2 times.

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Bing Search & Display Ads

Perfected Google Ads strategy and mimicked it on Bing to tap into similar audiences.

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Results Worth Bragging About

4.2x

Conversion Rate Increase

40%

Cost Reduction

Record Sales

Year-Over-Year

Hear what our Clients have to say

When working with PBJ Marketing, they share their extensive knowledge and experience every step of the way. The team worked with us as partners and gave all we needed to gain the best possible results. The account manager was extremely knowledgeable and helped us in every possible way he could.

The dedicated account manager was always available, even on weekends. The team communicated with us regularly via email and was always available for a call on Zoom or Teams when needed. We appreciated the team’s flexibility and quick turnaround when we needed to get a campaign launched right away.

We are really happy with the outcome of the campaigns so far. We have to temporarily pause the campaign due to the Covid situation but surely will resume the campaigns by the end of January.

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