A leading commercial HVAC coil manufacturer and supplier of custom and replacement heat transfer products, NWC had two challenges. First, they wanted to improve the quality of the leads they were bringing in. Second, they wanted to maximize the search potential for their important product lines.
Enhanced targeting paired with an optimized bid strategy allowed us to maximize reach and improve conversions while controlling costs.
We set up call tracking to gauge the lead quality and identify potential opportunities at the top of the funnel to improve lead quality.
Google Search & Display Ads
- Analyzed search terms to identify new targeting strategies while also refining the existing ones, which helped filter quality leads.
- Optimized bid strategy to secure a high-ranking ad position along with a target CPA.
- Together, this resulted in increased conversions by 4.2 times.
Bing Search & Display Ads
Perfected Google Ads strategy and mimicked it on Bing to tap into similar audiences.
Conversion Rate Increase