success stories

Nationwide Coils

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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Business-to-Business
Services:
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Search Engine Optimization (SEO)
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Paid Media

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Background

A leading commercial HVAC coil manufacturer and supplier of custom and replacement heat transfer products, NWC had two challenges.  First, they wanted to improve the quality of the leads they were bringing in. Second, they wanted to maximize the search potential for their important product lines.

Our Strategy

Top-of-Funnel Approach

Enhanced targeting paired with an optimized bid strategy allowed us to maximize reach and improve conversions while controlling costs.

Bottom-of-Funnel Approach

We set up call tracking to gauge the lead quality and identify potential opportunities at the top of the funnel to improve lead quality.

Our Tactics

Google Search & Display Ads

- Analyzed search terms to identify new targeting strategies while also refining the existing ones, which helped filter quality leads.

- Optimized bid strategy to secure a high-ranking ad position along with a target CPA.

- Together, this resulted in increased conversions by 4.2 times.

Bing Search & Display Ads

- Perfected Google Ads strategy and mimicked it on Bing to tap into similar audiences.

Results Worth Bragging About

Nationwide Coils

By the Numbers:

specialized

4.2x

Conversion Rate Increase

40%

Cost Reduction

pragmatic

Record Sales

Year-Over-Year

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

Have a project
for us?

Thank you! Your submission has been received!
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