MATClinics is an outpatient opioid addiction treatment center with eight locations across Maryland, and our partnership aims to increase leads for their existing clinics while generating brand awareness and steady patient appointments for new sites as they are launched. Our primary lead driver for this campaign is 'Phone Calls,' supplemented by some form submissions.
In our research, we identified "Suboxone" as the most relevant keyword, given its significance in treating opioid addiction. Subsequently, we identified the following related keywords that delivered cost-effective conversions:
- “Suboxone treatment”
- “Suboxone near me”
- “Outpatient Suboxone”
Using historical data, we increased spending on these selected search terms, surpassing competitors in Impression Share and Click Share. Additionally, we employed CallRail to monitor the call quality for each term. To enhance ad relevance, we consistently added irrelevant terms as negative keywords.
To bolster brand awareness, we collaborated with the client to develop more compelling ad copy and creatives. These improved materials were deployed through Facebook and Google Display, using radius-based targeting around the client's clinics. We also ran local campaigns on Google Ads to enhance each clinic's Google My Business profile listings, thereby increasing walk-ins and phone calls.
By deploying the new creatives through Facebook and Google Display with radius-based targeting around each of the clinics, we were able to increase website users from Direct Traffic by 205% in the first 12 months.
Increase In Total Appointments
More Users From Direct Traffic
Reduction in CPA for Google Search