success stories

MATClinics

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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Health & Wellness
Services:
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Paid Media

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Background

MATClinics is an outpatient Opioid addiction treatment center with 8 locations across Maryland and growing.

PBJ was hired to increase leads for their existing clinics and to generate brand awareness and steady patient appointments for their new sites as/when they are launched.

Our Strategy

Through our research, we identified the most relevant keywords and commonly searched variants that were able to deliver low-cost conversions. To improve brand awareness, we worked with the client to develop stronger creatives with more compelling ad copy. We also ran local campaigns on Google Ads to boost each clinic’s Google My Business profile listings, increasing walk-ins and phone calls.

Our Tactics

Lead Generation
By recognizing “Suboxone”, the primary medication used to treat Opioid addiction, as the most relevant keyword, we then developed a list of variants including the terms below:

  • “Suboxone treatment”
  • “Suboxone near me”
  • “Outpatient Suboxone”

With campaigns focused around these searches, we were able to increase total appointments by 91.59% in the first 12 months.

Awareness
By deploying the new creatives through Facebook and Google Display with radius based targeting around each of the clinics, we were able to increase website users from Direct Traffic by 205% in the first 12 months.

Results Worth Bragging About

MATClinics

By the Numbers:

specialized

91.59%

Increase In Total Appointments

205%

More Users From Direct Traffic

pragmatic

43%

Reduction in CPA for Google Search

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

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