FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. They realized their previous agency wasn’t utilizing their budget efficiently, and they were losing out on sales.
Our focus has been to optimize their top sellers, generators, which account for more than half of their revenue, while continuing to improve sales of other product types and categories.
We gave a significant overhaul to their shopping campaign structure. In their older campaigns, products were segmented by profit margin, making it difficult to identify which products belonged to each campaign. To correct this, we segmented all their products by Product Type, assigning a dedicated daily budget depending on seasonality and demand. These decisions also allowed for better reporting data and more efficient access to products for bid adjustments.
We introduced campaigns that bid on high-intent keywords such as brand + model number combinations of top sellers such as generators. We also introduced automated campaigns such as Dynamic Search Ads to automatically run ads for generators depending on the search term.
Google Shopping: Selecting the Right Bid Strategy
FactoryPure’s shopping ads were missing out on sales and not getting enough clicks due to the incorrect bid strategy that was in place. By switching over to an automated bid strategy, their ads started receiving more impressions and clicks, resulting in increased revenue without increasing their CPC. The overall cost per conversion also decreased by 11.56%.
Google Search: Maximize Ad Impressions
We wanted to maximize all of the ad impressions we could get! While the previous agency was bidding on the FactoryPure brand name, which always brings in easy conversions, they needed to include people looking for specific products (i.e., brand and model name), which were low-hanging fruit. Our strategy was to introduce advanced bid strategies and automated campaign structures to boost sales.
Increase in Revenue
Reduction in CPA
Increase in Campaign ROAS