success stories


You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.


FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. They realized their previous agency wasn’t utilizing their budget efficiently, and they were losing out on sales.

Our focus has been to optimize their top sellers, generators, which account for more than half of their revenue, while continuing to improve sales of other product types and categories.

Our Strategy

Google Shopping

We gave a significant overhaul to their shopping campaign structure. In their older campaigns, products were segmented by profit margin, making it difficult to identify which products belonged to each campaign. To correct this, we segmented all their products by Product Type, assigning a dedicated daily budget depending on seasonality and demand. These decisions also allowed for better reporting data and more efficient access to products for bid adjustments.

Google Search

We introduced campaigns that bid on high-intent keywords such as brand + model number combinations of top sellers such as generators. We also introduced automated campaigns such as Dynamic Search Ads to automatically run ads for generators depending on the search term.

Google Shopping: Selecting the Right Bid Strategy

FactoryPure’s shopping ads were missing out on sales and not getting enough clicks due to the incorrect bid strategy that was in place. By switching over to an automated bid strategy, their ads started receiving more impressions and clicks, resulting in increased revenue without increasing their CPC. The overall cost per conversion also decreased by 11.56%.

Google Search: Maximize Ad Impressions

We wanted to maximize all of the ad impressions we could get! While the previous agency was bidding on the FactoryPure brand name, which always brings in easy conversions, they needed to include people looking for specific products (i.e., brand and model name), which were low-hanging fruit. Our strategy was to introduce advanced bid strategies and automated campaign structures to boost sales.

Results Worth Bragging About



Increase in Revenue


Reduction in CPA


Over 40%

Increase in Campaign ROAS

Hear what our Clients have to say

PBJ Marketing’s PPC and lead generation services are really strong.
PBJ Marketing delivers work on time, and we use Google Spreadsheet to collaborate. PBJ Marketing is great at communication through email and Zoom meetings.
PBJ Marketing’s work has led to an increase in lead generation rates, which we’ve tripled overall. The team is good at tracking analytics and troubleshooting. PBJ Marketing is an excellent partner.

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success stories

Bring us the product, system, or services and we’ll make them valuable to your audience.

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Increase in Instagram likes.

YoY Sales Up.

Increase in ROAS

Increase in Revenue

more customer Leads

Increase in Ad Clicks

Increase in Ad Clicks

Increase in conversions

Conversion Rate.

Increase in leads within the first 3 months

Improved Conversions

Improved CTR

Increase in Paid Media Web Traffic

Increase in Monthly Organic Site Traffic

Reduction in CPL

Increase in Instagram Likes

Increase in Lead-to-Patient Conversion


Increase in Sales

Increase in Direct Traffic

Increase in Form Submissions from Maryland

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