success stories

MPOWER Financing

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.


MPOWER Financing is a mission-driven FinTech company and provider of global educational loans. It is the only student lender in the world that leverages both overseas and domestic credit data, as well as future earning potential to serve high-promise international and DACA students.

Entering the market fast and hard, as every initial startup does, MPOWER knew very little about its online competition or how to reach its target audience effectively.

Our Strategy

Google Campaigns

We leveraged custom intent audiences and Google in-marketing audiences to increase brand awareness using Gmail and display campaigns. We created geocentric campaigns to speak to their global audience in ways that are unique to each segment. We also introduced Gmail-sponsored promotions to effectively reengage prospects who had yet to progress through the marketing funnel.

Facebook Lead Generation Campaigns

We implemented radius targeting for all the universities MPOWER partners with to serve targeted messages to students currently enrolled in universities. We created lookalike audiences based on past converters to target prospects with similar qualities and behavioral patterns.

To solidify the new brand and overcome its competitors in PPC and SEO, our aggressive marketing strategy focused on two primary goals:

1) Increase brand awareness amongst non-US-born students.                           

2) Increase application volume for international students who are currently studying in the United States.

Results Worth Bragging About



Increase in Annual Revenue

60% YoY

Reduction on Facebook CPA


750% YOY

Increase in Leads from Remarketing

Hear what our Clients have to say

They’re affordable and achieve high-quality results. They don’t sugarcoat things but are straightforward and always have your back. They’re a great partner to work with.
They always launch on time and never have any issues. We use project management tools to track campaigns and media spend, and we can see everything in real time. They provide monthly and quarterly reports on our website traffic and ad results, consistently suggesting ways to improve.
We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on the page and also decreased the bounce rate. PBJ Marketing not only runs ads but also optimizes them.

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success stories

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Increase in Instagram likes.

YoY Sales Up.

Increase in ROAS

Increase in Revenue

more customer Leads

Increase in Ad Clicks

Increase in Ad Clicks

Increase in conversions

Conversion Rate.

Increase in leads within the first 3 months

Improved Conversions

Improved CTR

Increase in Paid Media Web Traffic

Increase in Monthly Organic Site Traffic

Reduction in CPL

Increase in Instagram Likes

Increase in Lead-to-Patient Conversion


Increase in Sales

Increase in Direct Traffic

Increase in Form Submissions from Maryland

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