success stories

Belcara Health

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

Belcara Health is a unique, multidisciplinary practice where patients in Baltimore, Maryland can access plastic surgery, dermatology, ophthalmology, and wellness services under the same roof.

Belcara’s Plastic Surgery division was seeing stagnant growth in new patient appointments, and they desperately needed to improve their online lead capture and nurturing funnel. 

Our Strategy

Through a very targeted Facebook lead capture campaign, we incentivized qualified customers to submit their contact information in order to download engaging and informative content. Each new submission entered into an inbound model that nurtured each lead through the consumer lifecycle.

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Content: Dissemination & Link-building

Ongoing development of new, engaging content disseminated through a new Paid Media lead magnet on Facebook and SEO link-building resulted in Belcara’s overall website traffic increasing by more than 300% and annual revenue increasing by 53%.

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Facebook: Lead Generation Campaign

Developed and launched a “Facial Contouring Guide” Download campaign and achieved an average Conversion Rate of 16.24% while increasing Facebook leads by 280%.

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AdWords: Search, Video, & Remarketing

Optimized and expanded upon existing AdWords campaigns, helping to improve overall client leads by 25x. Increased average Conversion Rate by 82% while lowering Cost-Per-Lead by 357%.

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Results Worth Bragging About

specialized

53%

Increase in Annual Revenue

357%

Reduction in Cost-Per-Lead

pragmatic

82%

Increase in Conversion Rate

Hear what our Clients have to say

PBJ Marketing is The smartest digital agency I've encountered. All of the experts assigned to our account were on top of their game. Communication never gets muddled and time isn't lost passing information around. Unlike some other digital agencies, PBJ never tries to fit us into a cookie-cutter program. Their communications are top-notch, clear, consistent, and very upfront about what is and isn't working.
Consistent Zoom calls and emails.
Really happy with the outcome even though it took a while to see the results. Overall, really happy with the results and will be definitely using PBJ marketing again in the near future as we are planning to expand our business.

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