Award-Winning Paid Media

We do it all from Search, Shopping, Display, Remarketing to Social Media, YouTube, Native Ads, Amazon…even TikTok now!

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Paid media is the process of using paid ads on search engines, social media, websites, and online publications to reach and incentivize potential customers to buy your products or services.

Navigating the constantly-changing world requires a paid media agency with a tech-savvy digital marketing team that remains up-to-date with search engine algorithm changes, emerging advertising trends, paid media platforms, and strategies.

As a Premier Partner Google Ads agency, we have a dedicated team of world-class Paid Media Specialists with one all-encompassing goal; grow your brand, revenue, and audience by using multiple strategies to generate targeted website traffic and leads your team can act on immediately.

Success depends upon adopting the following best practices:

1) Define Clear Goals and Specific Target Audiences:

Your audience is made up of multiple buyer personas. These personas have different motivations and reasons for buying your product or service. At PBJ Marketing, we define these personas in terms of their affiliations, intentions, motivations, career, what they like and don’t like, what they do online, where they gather online, and what keywords and phrases they use in search engines to find what they’re looking for.

Once we have completely mapped out these personas, we establish clear goals and review them with you to ensure we’re all on the same page. Afterward, our knowledgeable and experienced team of campaign managers will devise a tailor-made, personalized paid media plan to reach each buyer persona at the right time with the right offer.

2) Use Relevant Keywords and Messaging

Driving targeted website traffic and creating opportunities comes from using thoroughly-researched keywords. These keywords are descriptors your audience uses in search engines. These keywords define what they’re looking for, interested in, need, or want.

Our Paid Media Specialists then use these keywords through multiple paid media strategies that reach your audience across multiple digital marketing channels. However, this is not a static, one-time event; keywords and keyword phrases constantly evolve and must be monitored continuously.

3) Create High-Quality and Engaging Ads

Reaching today’s audience requires a multi-faceted advertising strategy managed by a proactive paid media agency. We create high-quality, engaging, interactive, and dynamic ad displays with a higher click-through rate, lower acquisition costs, and stronger messaging. We then combine these visually-appealing ads with multiple other approaches to ensure your audience is always motivated and engaged.

4) Test and Optimize Campaigns Regularly

Our success isn’t simply measured by the amount of website traffic we generate. Our actual value is best defined by how we increase your marketing ROI by constantly testing and optimizing paid media campaigns. Our team tests various campaigns to identify the best possible combination of keywords and messages that generates the highest number of qualified leads for every dollar you spend. This is a never-ending pursuit, and we proudly show our results.

Understanding Your Paid Media Options

The internet has moved beyond the nondescript, text-only advertising strategies of the past. While text ads still play a role, it’s a combination of paid media approaches that resonate with today’s audiences.

  • Pay-Per-Click (PPC) Advertising: This is a paid media option where you pay every time a customer clicks on your advertisement. Google is the largest search engine with a 92% market share, so our position as a Google Premier Partner means you have the best people managing your PPC campaigns. Your PPC ads can appear in search results and as display ads on websites, blogs, and other online publications.
  • Social Media Advertising: Facebook, Instagram, Twitter, TikTok, and LinkedIn are the five most popular social media platforms. However, not all of them apply to your audience. This is where your buyer personas come into play. We are a paid media agency that uses your personas to identify the specific social media website that caters to their needs. We then launch paid media campaigns on these platforms and proactively manage their performance.
  • Display Advertising: Advertising through Google involves using two paid media options. The first is search engine ads, and the second is display ads. Interactive and dynamic ads are examples of animated image-based ads. We leverage traditional, responsive, retargeting, and discovery ads across multiple digital channels to reach your audience.
  • Native Advertising: This is a paid media solution where your ads appear on websites containing content (articles, posts, discussions) that cover the same topic or subject matter as your ad. These advertisements often appear in the middle of content to capture your audience’s attention. They can be text, image, or video-based ads and are largely keyword-driven.
  • Video Advertising: We use video-sharing websites like YouTube and others to deliver vivid, engaging, and thought-provoking video ads to your audience. We can also leverage these video ads to appear before, during, and immediately after online video streaming. These ads are easier to recall than everyday text ads, and they make an immediate connection with your audience.
  • Sponsored Content: Everywhere you look nowadays, there’s an influencer helping to build, promote and push a company’s brand. These endorsements are highly valued by today’s audiences and can be tweets, articles, blog posts, videos, or social media posts. Influencers exist for every age group, demographic, profession, and interest. As a premier paid media agency, we fully leverage this medium with sponsored content, guest posts, and promotions across multiple social media channels.

How Paid Media Grows Your Revenue, Brand, and Audience

Think about how interconnected and mobile today’s audiences are. Customers that need answers immediately gravitate online. Everyone instantly goes online to find what they need, whether using their computer at work, smartphone, or laptop at home.

  • Increased Visibility and Reach: Our paid media strategies can reach your audience no matter where they are or what they’re doing. We leverage everything paid media has to offer. We can dial into your audience and drive them to your door. This increases your online footprint, builds a well-recognized brand, and expands your reach to markets you were never able to penetrate before.
  • Targeted Advertising: For us, success with paid media campaigns comes down to analyzing granular and microscopic customer data. We constantly monitor your campaign’s progress in real-time, taking actions to improve their performance by targeting your audience with exacting accuracy.
  • Measurable Results: We are proud of our results. We hold ourselves accountable to your desired outcomes by constantly measuring your paid media campaigns' real-time results and performance. The insight we gain from multiple digital strategies allows us to better understand what motivates your audience and how best to engage them. We schedule periodic reviews with you to assess our progress, review results and chart a path forward.
  • Quick Results: Our Paid Media Specialists produce quick results that increase leads, grow revenue and create immediate opportunities your business can capitalize on. The days of companies relying solely upon their content to reach higher rankings in search engines are long gone. Not only does this approach take longer, but it simply doesn’t target enough of your audience. A paid media campaign can produce results much faster and position your company as your customers’ go-to resource.
  • Control Over Budget and Spending: You are in the driver’s seat. With paid media, you control your budget and how much you spend. We then manage your campaigns according to that budget. We review your budget with you to ensure that any new keywords, strategies, or paid media solutions are affordable and fit within the confines of your advertising budget.

PBJ Marketing: A Premium Partner Google Ads Agency

We are an award-winning paid media agency with a long and storied history of helping clients leverage multiple paid media solutions to reach, engage and motivate their audiences.

As a Google Premiere Partner, we work with you to develop a customized plan for your business, market, and customers while constantly keeping you abreast of the results and our overall performance.

If you want to work with a digital marketing firm that holds itself accountable and always puts your needs first, contact us now.

Pay-Per-Click & SEM

PPC is a good way to open doors, even if just a crack, that would otherwise remain closed. Whether your business is a new venture fresh on the scene or already well established, the opportunity to spread your brand as widely as possible should be a top goal.

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Social Media Advertising

Social media marketing is one of the most important marketing tools at your brand’s disposal. It’s no longer optional and we can help improve your social presence now!

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eCommerce Marketing

Online retailers need to fully embrace digital commerce in order to thrive; stores without an online presence are destined to disappear!

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To empower your brands and give them visual recognition, we closely work in collaboration with an award-winning digital design support agency, Suits & Sandals. They help in redefining the regular with an array of results-driven innovative designs for your brand’s identity.

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