Services

Paid Media Services

We do it all from Search, Shopping, Display, Remarketing to Social Media, YouTube, Native Ads, Amazon…even TikTok now!

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Navigating the constantly-changing world requires a paid media agency with a team that has their finger on the pulse of changing trends. We are that team.

As a Premier Partner Google Ads agency, we have a dedicated team of world-class Paid Media Specialists with one all-encompassing goal: grow your brand, revenue, and audience by using multiple strategies to generate targeted website traffic and leads your team can act on immediately.

Paid Media Services Best Practices

1) Define Clear Goals and Specific Target Audiences:

Your audience is made up of multiple buyer personas. These personas have different motivations and reasons for buying your product or service. At PBJ Marketing, we define these personas in terms of their affiliations, intentions, motivations, career, what they like and don’t like, what they do online, where they gather online, and what keywords and phrases they use in search engines to find what they’re looking for.

Once we have completely mapped out these personas, we establish clear goals and review them with you to ensure we’re all on the same page. Afterward, our knowledgeable and experienced team of campaign managers will devise a tailor-made, personalized paid media plan to reach each buyer persona at the right time with the right offer.

2) Use Relevant Keywords and Messaging

Driving targeted website traffic and creating opportunities comes from using thoroughly-researched keywords. These keywords are descriptors your audience uses in search engines. These keywords define what they’re looking for, interested in, need, or want.

Our Paid Media Specialists then use these keywords through multiple paid media strategies that reach your audience across multiple digital marketing channels. However, this is not a static, one-time event; keywords and keyword phrases constantly evolve and must be monitored continuously.

3) Create High-Quality and Engaging Ads

Reaching today’s audience requires a multi-faceted advertising strategy managed by a proactive paid media agency. We create high-quality, engaging, interactive, and dynamic ad displays with a higher click-through rate, lower acquisition costs, and stronger messaging. We then combine these visually-appealing ads with multiple other approaches to ensure your audience is always motivated and engaged.

4) Test and Optimize Campaigns Regularly

Our success isn’t simply measured by the amount of website traffic we generate. Our actual value is best defined by how we increase your marketing ROI by constantly testing and optimizing paid media campaigns. Our team tests various campaigns to identify the best possible combination of keywords and messages that generates the highest number of qualified leads for every dollar you spend. This is a never-ending pursuit, and we proudly show our results.

Our Paid Media Tactics

The internet has moved beyond the nondescript, text-only advertising strategies of the past. While text ads still play a role, it’s a combination of paid media approaches that resonate with today’s audiences.

Pay-Per-Click (PPC)

This option allows you to only pay when a customer clicks on your ad. Our position as a Google Premier Partner means you have the best people managing your PPC campaigns.

Paid Social Media Ads

Facebook, Instagram, Twitter, TikTok, and LinkedIn are the five most popular social media platforms to advertise your business on. However, not all of them may apply to your audience. This is where your buyer personas come into play. We use your personas to identify which social media platform(s) caters to your audience's needs.

  • Facebook Ads: we tap into Facebook's extensive user base and diverse targeting options, enabling precise audience segmentation and effective ad delivery for enhanced brand visibility and engagement.
  • Instagram Ads: we leverage visual storytelling and immersive content formats to captivate audiences, fostering brand affinity and driving conversions within an engaging platform.
  • Twitter Ads: we harness real-time conversations and trending topics to create impactful campaigns, engaging with audiences in concise, compelling ways for increased brand exposure and interaction.
  • TikTok Ads: we capitalize on the platform's viral nature and creative potential, crafting engaging and authentic content that resonates with audiences, sparking conversations and boosting brand recognition.
Display Ads

We leverage retargeting and discovery ads to reach your audience and spread brand awareness, utilizing data-driven strategies to tailor ad content and maximize engagement with potential customers at various stages of the buying journey.

Native Ads

This solution places your ads on websites containing content (articles, posts, discussions) that cover the same topic or subject matter as your ad. These ads often appear in the middle of content to capture your audience’s attention. They can be text, image, or video-based ads and are largely keyword-driven.

Video Ads

We use video-sharing websites like YouTube and others to deliver vivid, engaging, and thought-provoking video ads to your audience. We can also leverage these video ads to appear before, during, and immediately after online video streaming. These ads make an immediate connection with your audience.

Paid Media Grows Your Revenue, Brand & Audience

Think about how interconnected and mobile today’s audiences are. Customers that need answers immediately gravitate online. Everyone instantly goes online to find what they need, whether using their computer at work, smartphone, or laptop at home. Some outcomes you can expect when you partner with us include:

Increased Visibility and Reach

Our paid media strategies reach your audience no matter where they are or what they’re doing. We can dial into your audience and drive them to your door. This increases your online footprint, builds a well-recognized brand, and expands your reach to markets you were never able to penetrate before.

Targeted Advertising

For us, success with paid media campaigns comes down to analyzing granular data. We monitor your campaign’s progress in real-time, taking action to improve your performance on a daily basis.

Measurable Results

We are proud of our results. We hold ourselves accountable to your desired outcomes by constantly measuring your campaign performance. The insight we gain allows us to better understand what motivates your audience and how best to engage them.

Immediate Results

Our Paid Media Specialists produce quick results that increase leads, grow revenue and create immediate opportunities your business can capitalize on. Our paid media campaigns produce results much faster and position your company as your customers’ go-to resource.

Control Over Your Budget & Spending

You are in the driver’s seat. With paid media, you control your budget and how much you spend. We then manage your campaigns according to that budget. We review your budget with you to ensure that any new keywords and strategies are affordable and fit within the confines of your budget.

PBJ Marketing: An Award-Winning Google Ads Agency

We are an award-winning paid media agency with a long and storied history of helping clients leverage multiple paid media solutions to reach, engage and motivate their audiences.

As a Google Premiere Partner, we work with you to develop a customized plan for your business, market, and customers while constantly keeping you abreast of the results and our overall performance.

If you want to work with a digital marketing firm that holds itself accountable and always puts your needs first, contact us now.

Learn About Our Paid Media Services

Pay-Per-Click & SEM

PPC is a good way to open doors, even if just a crack, that would otherwise remain closed. Whether your business is a new venture fresh on the scene or already well established, the opportunity to spread your brand as widely as possible should be a top goal.

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Social Media Advertising

Social media marketing is one of the most important marketing tools at your brand’s disposal. It’s no longer optional and we can help improve your social presence now!

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eCommerce Marketing

Online retailers need to fully embrace digital commerce in order to thrive; stores without an online presence are destined to disappear. Our eCommerce services are here to digitize your business.

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Digital Marketing for Nonprofit Organizations

Boost your nonprofit's impact with expert digital marketing services. Reach more supporters & achieve your goals.

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Amazon Ads

Get your products in front of millions of potential customers. Reach the right audience & boost your brand visibility with Amazon Ads.

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Our Partner

To empower your brands and give them visual recognition, we closely work in collaboration with an award-winning digital design support agency, Suits & Sandals. They help in redefining the regular with an array of results-driven innovative designs for your brand’s identity.

Request for Portfolio

Still not sure about pursuing? You can send a message to use if you wish to see a portfolio for any preferred category and we will be happy to showcase you with our work samples that have previously been done for different clients.

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