Navigating the constantly-changing world requires a paid media agency with a team that has their finger on the pulse of changing trends.
We are that team.
As a Premier Partner Google Ads agency, we have a dedicated team of world-class Paid Media Specialists with one all-encompassing goal: grow your brand, revenue, and audience by using multiple strategies to generate targeted website traffic and leads your team can act on immediately.
"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."
Your audience is made up of multiple buyer personas. These personas have different motivations and reasons for buying your product or service. At PBJ Marketing, we define these personas in terms of their affiliations, intentions, motivations, career, what they like and don’t like, what they do online, where they gather online, and what keywords and phrases they use in search engines to find what they’re looking for.
Once we have completely mapped out these personas, we establish clear goals and review them with you to ensure we’re all on the same page. Afterward, our knowledgeable and experienced team of campaign managers will devise a tailor-made, personalized paid media plan to reach each buyer persona at the right time with the right offer.
Driving targeted website traffic and creating opportunities comes from using thoroughly-researched keywords. These keywords are descriptors your audience uses in search engines. These keywords define what they’re looking for, interested in, need, or want.
Our Paid Media Specialists then use these keywords through multiple paid media strategies that reach your audience across multiple digital marketing channels. However, this is not a static, one-time event; keywords and keyword phrases constantly evolve and must be monitored continuously.
Reaching today’s audience requires a multi-faceted advertising strategy managed by a proactive paid media agency. We create high-quality, engaging, interactive, and dynamic ad displays with a higher click-through rate, lower acquisition costs, and stronger messaging. We then combine these visually-appealing ads with multiple other approaches to ensure your audience is always motivated and engaged.
Our success isn’t simply measured by the amount of website traffic we generate. Our actual value is best defined by how we increase your marketing ROI by constantly testing and optimizing paid media campaigns. Our team tests various campaigns to identify the best possible combination of keywords and messages that generates the highest number of qualified leads for every dollar you spend. This is a never-ending pursuit, and we proudly show our results.
The internet has moved beyond the nondescript, text-only advertising strategies of the past. While text ads still play a role, it’s a combination of paid media approaches that resonate with today’s audiences.
Facebook, Instagram, Twitter, TikTok, and LinkedIn are the five most popular social media platforms to advertise your business on. However, not all of them may apply to your audience. This is where your buyer personas come into play. We use your personas to identify which social media platform(s) caters to your audience's needs.
We leverage retargeting and discovery ads to reach your audience and spread brand awareness, utilizing data-driven strategies to tailor ad content and maximize engagement with potential customers at various stages of the buying journey.
This solution places your ads on websites containing content (articles, posts, discussions) that cover the same topic or subject matter as your ad. These ads often appear in the middle of content to capture your audience’s attention. They can be text, image, or video-based ads and are largely keyword-driven.
We use video-sharing websites like YouTube and others to deliver vivid, engaging, and thought-provoking video ads to your audience. We can also leverage these video ads to appear before, during, and immediately after online video streaming. These ads make an immediate connection with your audience.
Our paid media strategies reach your audience no matter where they are or what they’re doing. We can dial into your audience and drive them to your door. This increases your online footprint, builds a well-recognized brand, and expands your reach to markets you were never able to penetrate before.
For us, success with paid media campaigns comes down to analyzing granular data. We monitor your campaign’s progress in real-time, taking action to improve your performance on a daily basis.
We are proud of our results. We hold ourselves accountable to your desired outcomes by constantly measuring your campaign performance. The insight we gain allows us to better understand what motivates your audience and how best to engage them.
Our Paid Media Specialists produce quick results that increase leads, grow revenue and create immediate opportunities your business can capitalize on. Our paid media campaigns produce results much faster and position your company as your customers’ go-to resource.
You are in the driver’s seat. With paid media, you control your budget and how much you spend. We then manage your campaigns according to that budget. We review your budget with you to ensure that any new keywords and strategies are affordable and fit within the confines of your budget.
As a Google Premiere Partner, we work with you to develop a customized plan for your business, market, and customers while constantly keeping you abreast of the results and our overall performance.
If you want to work with a digital marketing firm that holds itself accountable and always puts your needs first, contact us now.
"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."
We are an award-winning paid media agency with a long and storied history of helping clients leverage multiple paid media solutions to reach, engage and motivate their audiences.
Google Ad Grants provides eligible nonprofits with $10,000 per month in free Google Ads to promote their missions and initiatives. This incredible opportunity helps nonprofits increase their online visibility, attract donors, and drive meaningful engagement with their cause.
