success stories

Virginia Spine Institute

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

Virginia Spine Institute is a globally recognized team of specialists providing concierge care for neck or back conditions. Over the last 30 years, they have improved the lives of over 100,000 people suffering from debilitating pain and life-altering discomfort. Through pioneering the latest advances in non–operative procedures and modern surgical solutions, they provide patients with hope and improved quality of life. The goal was to increase the volume and quality of leads from paid media and drive more surgery bookings, especially from local traffic.

Our Strategy

We applied a strategy focused on a mix of both generic and industry-specific keywords to ensure that we covered all of our bases. Additionally, we built dedicated landing pages for some of the specific keywords we had identified in order to improve Ad Rank and conversion rate.

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Lastly, we deployed a series of brand awareness campaigns to audiences we identified as crucial targets through our research. These campaigns were both interest-based and more general in order to best reach the client’s ideal customers.

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Interest-Based: Targeting people interested in certain sports and following certain lifestyles that make them more susceptible to spine injuries with creatives and copy tailored specifically to them
‍General Awareness: Targeting a 200-mile radius around their office in Reston, a 50-mile radius on Facebook, as well as other specific geolocations the client identified as regions for growth

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Results Worth Bragging About

108.5%

Improvement in Lead-to-Patient Conversion Rate

132%

Increase in Users From Direct Traffic

57.7%

Increase in Surgery Bookings

Hear what our Clients have to say

From the beginning, we’ve been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they handled it professionally from day one. They’ve done a nice job staying in line with our cost per lead, customer acquisition cost, and staying within our budget. We’ve benefitted from working with folks who primarily focus on this type of work, so we can focus on our industry and what we do best.

They’re numbers people. Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly. That’s a winning formula.

They’ve done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.

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