Search Engine Optimization (SEO)
One of the most compelling features of SEO is the ability to see what your audience is searching for online. A good SEO strategy will analyze and make changes as new patterns develop in online behavior.
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At PBJ we have many special digital marketing skills, but SEO has always been at the core. It’s a process that takes time, effort and a whole lot of knowledge.
Search engine optimization (SEO) requires multiple digital strategies and analytical processes to increase website and landing page traffic to rank higher in search engines. Keyword research, keyword targeting, and analysis are essential to SEO.
We are a Premium Partner Google Ads agency that provides customized SEO services to help companies improve their online visibility, generate opportunities, increase revenue, and grow their online brand.
Success with SEO means working with a dynamic digital agency with a proven history of excellence. Attaining a higher position on search engine results pages (SERPs) requires an enterprising team of digital marketers who take charge and own your company’s online footprint.
Benefits of Search Engine Optimization
There are multiple moving parts to SEO. Competition for keywords, audiences, and PageRank is never-ending. As the dominant search engine, Google constantly adjusts its algorithm, making hundreds and thousands of changes each year. Keeping abreast of these changes – and reacting in real-time – is what we do best.
Our SEO team is well-versed in the ins and outs of Google algorithm updates. We know when they’re launched, how to measure their impact, and how to adjust your strategy immediately. We use multiple strategies and approaches to ensure your website and landing pages continue to receive high volumes of targeted traffic. Our knowledge and expertise provide the following SEO benefits:
- Increased targeted website and landing page traffic
- Increased landing page conversion rates
- Attaining a higher positions on SERPs
- Increased leads and opportunities
- Generating higher sales and revenue
- Future-proof your website against core algorithm updates
- Building and growing your brand
- Beating your competition for the same audience
- Reducing customer acquisition costs
- Increasing marketing return on investment (ROI)
- Increasing customer retention
For us, it all comes down to proper keyword research. Your landing pages and content must have the right keywords, and those keywords should be strategically placed. Keyword research is critical to how your landing page performs on the SERPs and how your content is linked to and shared as authoritative sources. The more your landing page and content are linked to, the better your on page SEO.
Far too many digital agencies fail to perform website audits. They simply jump right in and start generating as much traffic as possible. Unfortunately, this traffic doesn’t always reach your target audience. Driving high volumes of traffic for traffic’s sake does not work.
As a proactive SEO agency, our approach is entirely different. We perform a thorough and complete website audit as soon as you come on board to itemize what needs to change, how it should be changed, and a proactive timeline for achieving results. We then sit down with you to ensure you understand what needs to be improved and why.
Aside from our SEO services, PBJ Marketing also performs critical technical fixes that improve the customer experience, generate higher conversions, and increase your website and landing page speed. Here is a breakdown of just some of the fixes we perform.
- Image Alt Text, Metadata and Headings: We ensure every new and existing image, video, infographic, content, and landing page has clear, concise, and descriptive image alt text and meta tags while guaranteeing titles accurately summarize your content and landing pages.
- Page Speed: The faster your page loads, the lower your page’s bounce rates, which measures how many people quickly abandon your page. There is a direct correlation between page speed and landing page performance, so our team works tirelessly to find a balance between faster speed and usability.
- Website Navigation and Structure: We see your website as a giant funnel. The goal is to drive targeted traffic to your website and then ensure that the website is easily navigable for users. We use multiple strategies, including heat mapping and cursor mapping, to understand where users go, what they do, and whether the structure of your website facilitates conversions.
- Mobile-Friendly Pages: Your audience constantly moves, so having mobile-friendly landing pages is necessary. Our team ensures those pages are easily navigable and adhere to the Google guidelines for mobile-optimized content and search.
- URL Structure and Internal Links: Removing any broken internal links and optimizing URL structure are other services we provide. Your website and landing page’s URL structure tell Google and other search engines what they are about. A good title does nothing if the URL structure isn’t done correctly.
We use a pillar page strategy for content creation and optimization. We start with the core pages that acts as an all-encompassing and comprehensive resource for your customers. We then build off that page by creating secondary content and supplementary content to support each core service page.
Our SEO team focuses on creating and optimizing keyword-rich content so that it’s engaging, insightful, authoritative, and relevant to what a user is searching. We make sure all best practices are in place including internal and external linking, ensuring there are proper CTAs for users to convert, appropriate keyword usage, and more.
On Page SEO
Our mindset is that every time a prospect visits your website’s landing page is an opportunity to turn them into a customer. However, this only happens when your landing page is optimized for search and converting incoming prospects.
We are the type of agency that leverages granular data, multivariate testing (A/B tests), and techniques to optimize your landing pages conversion rates. This is not a set-it-and-forget-it proposition. It is not a static pursuit; keeping your landing page performance high requires constant maintenance, analysis, and review.
Off Page SEO
It’s not enough to optimize your website and landing pages. More is needed. We combine our on page SEO services with off page SEO strategies. These strategies include leveraging multiple channels.
Our off page SEO Services include building your brand and generating interest with social media, link building, and directory optimization. All these off page SEO approaches are used to support our overall SEO efforts.
Generating high-quality content helps build links which in turn helps SEO. Our team ensures that your content is well-structured, well-written, and well-presented, alongside a proactive plan to build and grow your inbound links.
Making sure your website and landing pages are found also requires directory optimization. We ensure your business' information is visible, accurate, and optimized on the big five directories: Google Business Profile, Apple Maps, Bing Places, Facebook, and Yelp. We then use Moz Local to disseminate directory information to smaller listings.
These business directories define who you are, what you provide, where you’re located, and how best to reach you. Today’s audience constantly checks these directories to read customer reviews and understand how your business functions and how other customers use your business.
Personalized SEO Services with PBJ Marketing
Our approach involves understanding your business, market, customers, goals, and aspirations to develop a data-driven strategy to grow your business. We then continuously monitor that strategy and ensure we’re on track to attain your long-term goals.
Some agencies only provide part of the solution. Others treat each interaction as a separate transaction. We are different; our customers see our SEO agency as a valued and trusted partner in their growth.
If you want to work with an SEO services provider that can make a real difference, contact us now.
On Page & Technical SEO
Ready for a big run-on definition? On page SEO, also referred to as on-page or technical SEO, is the practice of optimizing “elements” within both the visual interface and code of a website with the goal of ranking that website -or specific pages within- higher in search engine results. The higher your search engine rank, the more traffic you can expect to attract to your website! The ultimate goal of on page SEO is to make it as easy as possible for search engines to 1) understand what a website is about 2) identify a page as relevant to particular keywords and 3) determine that page to be useful and worthy of ranking high on search engine results page (SERP).
Off Page SEO
An equally important part to SEO strategy, off page SEO refers to actions taken outside of your website that impact your rankings within search results pages (SERPS). The primary objective here is “link building”, which consists of getting other reputable online places (pages, sites, people, etc.) to link to or promote your website, effectively “vouching” for the quality of your content. This is no easy task! Oftentimes, it involves manual outreach, offering other sites rich, relevant content that they’d be willing to share with their audience. It’s a win, win for both parties.
To empower your brands and give them visual recognition, we closely work in collaboration with an award-winning digital design support agency, Suits & Sandals. They help in redefining the regular with an array of results-driven innovative designs for your brand’s identity.
Still not sure about pursuing? You can send a message to use if you wish to see a portfolio for any preferred category and we will be happy to showcase you with our work samples that have previously been done for different clients.