success stories

Astrostyle

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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Business-to-Consumer
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Consumer Goods
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eCommerce
Services:
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Search Engine Optimization (SEO)

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Background

Dubbed the “astrologers to the stars,” twin sisters Ophira and Tali, aka the AstroTwins, reach millions worldwide through their spot-on predictions. Through their website Astrostyle.com, the twins “bring the stars down to earth” with their unique, lifestyle-based approach and perspective.

Despite being one of the largest astrology websites online, Astrostyle saw a healthy, engaged audience but knew they could grow bigger and faster. The brand sought a digital marketing partner who could not only increase its traffic, but provide strategic consultation and brand planning.

Our Strategy

Beginning with intensive keyword research, PBJ marketing's dedicated SEO team began establishing a long-term growth strategy focused on optimizing a plethora of rich existing content while providing strategic recommendations for future content creation targeting high-value keywords and quick wins in search engine page rankings (SERPs).

The work has been hugely successful, with significant monthly increases in traffic to the site. Astrostyle now reaches more than 20 million Page Views and & 15 million monthly visitors each month... and growing!

Our Tactics

We started with a deep dive analysis of the website, identifying all the high-value keywords Astrostyle's competitors' sites were using. We then performed a comprehensive User Experience audit to assess current traffic performance. With the two in hand, we helped the Astro team develop a custom SEO strategy that moved existing pages higher up in Google's rankings. In addition, we introduced new and recommended keyword and page rank combos as well as an expansion across other search engines they weren't utilizing.
Over time, PBJ's dedicated SEO consultants collaborated with Astrostyle to guide future content creation. as well as website improvements. PBJ laid out a plan for dedicated new content hubs driven by keyword research and enhancements to website structure and user flow. PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and standardizing how content was created.

Results Worth Bragging About

Astrostyle

By the Numbers:

specialized

~25,000,000

Organic Sessions

8.5 Million

New Users

pragmatic

Over 400%

Increase Across Ad Revenue

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

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