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What is Conversion Rate Optimization (CRO)?
We provide conversion rate optimization services that increase the percentage – or number - of visitors who take action on your landing page. These actions can include a potential customer contacting you through a form on your website, completing a lead form extension, calling you directly, placing an order, and any action that generates actionable leads, opportunities, and revenue.
Why Conversion Rate Optimization Matters
So, why do conversion rates even matter? Isn’t it just about sending as much traffic to the landing page as possible? The short answer is "no."
There are plenty of digital marketing agencies that adopt this mindset. For them, increasing traffic will increase the conversion rate, but that isn't necessarily true.
Optimizing your conversion rates means creating a user experience that is specifically aimed at converting people into leads. The higher the conversion rate, the more leads you will generate from your existing and new traffic.
Our conversion rate optimization services uses a data-backed approach to improve your landing page’s performance. We will set up A/B tests and heat mapping to test lead forms, buttons, verbiage, color, placement and more.
We adopt a customer-centric approach to every customer we work with. That's why our testing is flexible and tailored to fit your needs. Our focus is to generate more leads and improve conversion rates across your entire website. Our tactics include:
- Discovery: we review your data in Google Analytics to understand where and why people are not converting
- Conversion Audit: we conduct a thorough, top-down analysis of conversion opportunities on your website and on specific landing pages
- Preliminary Recommendations: we supply customers with a customized list and summary of recommendations that we hypothesize will significantly impact your page’s performance
- Testing: we set up and run multivariate tests (A/B tests) and provide a heatmap to test our recommendations
- Insights and Results: once testing is complete, we will share these test results with you and decide together what to optimizations to implement
- Implementation: once we have collectively signed off on the optimization strategy, we will implement the optimizations and begin tracking results
What We Test
Depending on your needs, we can test multiple variables, including:
- CTA (call-to-action) button verbiage, color, and placement
- Form length and placement
- New elements
Maximize your site’s ROI with our conversion rate optimization services
We are a different breed of agency. Our data-backed approach, heavily researched strategies, and strength of our results have made us and our clients successful.
All of our digital strategists are well-versed in Google's best practices and create effective strategies all while keeping an eye out for emerging digital marketing trends.
If you want to work with a proactive conversion rate optimization agency that focuses solely on your needs, contact us now.
To empower your brands and give them visual recognition, we closely work in collaboration with an award-winning digital design support agency, Suits & Sandals. They help in redefining the regular with an array of results-driven innovative designs for your brand’s identity.
Request for Portfolio
Still not sure about pursuing? You can send a message to use if you wish to see a portfolio for any preferred category and we will be happy to showcase you with our work samples that have previously been done for different clients.Send a Message