MedStar Health

First, we took a deep dive into their current social media accounts to investigate their low engagement. We discovered that an old agency had run nontargeted ad campaigns to help pad their follower statistics month over month. This led to CRT having a social following made up of an audience uninterested in their topic matter. Thus, we began working to help improve this audience problem by creating brand awareness campaigns targeting our target market and informing them about CRT. We also used a highly targeted boosting campaign for organic posts to ensure our social posts were seen by our intended audience, which is very niche.  

Additionally, we set up a well-rounded content calendar to ensure social content was being shared regularly. Our social content played two key roles: One, inform our audience about all CRT announcements, create excitement around the event, and drive registration. Two, share the most recent interventional cardiology news and videos of key thought leaders in the field with our audience.