success stories

MedStar Health

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
Text Link
Health & Wellness
Services:
Text Link
Paid Media
Text Link
Design & Development
Text Link
Search Engine Optimization (SEO)

Have a project for us?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Background

CRT is one of the world’s leading interventional cardiology conferences attended by more than 3,000 interventional and endovascular specialists yearly. The conference, held each year in Washington, DC, serves as a forum for physician and healthcare professional education about new cardiovascular technology and interventional procedures in the field. They came to us looking to set up a strong social presence to inform their audience about the upcoming CRT conference and provide their audience with the latest news in interventional cardiology.

Our Strategy

Through Facebook, Instagram, and Twitter, we were able to create a strong and consistent social presence that our audience could rely on. Our social sites became a hub for interventional cardiologists to learn the latest news in their field and interact with one another.

We also created excitement around the CRT conference and prepared people with all the registration information and conference agenda details beforehand. Due to our audience’s trust that we had worked to earn by making active social pages, we found that our social channels were an essential avenue for our audience to reach out to us and get their questions answered.

During the conference, the social channels served as a very successful medium to showcase all the events and speakers and to inform our audience of any last-minute announcements. Additionally, we were able to share a consistent stream of content from attendees at the conference.

Our Tactics

First, we took a deep dive into their current social media accounts to investigate their low engagement. We discovered that an old agency had run nontargeted ad campaigns to help pad their follower statistics month over month. This led to CRT having a social following made up of an audience uninterested in their topic matter. Thus, we began working to help improve this audience problem by creating brand awareness campaigns targeting our target market and informing them about CRT. We also used a highly targeted boosting campaign for organic posts to ensure our social posts were seen by our intended audience, which is very niche.  

Additionally, we set up a well-rounded content calendar to ensure social content was being shared regularly. Our social content played two key roles: One, inform our audience about all CRT announcements, create excitement around the event, and drive registration. Two, share the most recent interventional cardiology news and videos of key thought leaders in the field with our audience.

Results Worth Bragging About

MedStar Health

By the Numbers:

specialized

pragmatic

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

Have a project
for us?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
success stories

Bring us the product, system, or services and we’ll make them valuable to your audience.

See All
medstarhealth.com
200%

Increase in Ad Clicks

greengobbler.com
2,136%

Increase in Instagram likes.

arrowlift.com
22%

YoY Sales Up.

factorypure.com
40%

Increase in ROAS

mpowerfinancing.com
146%

Increase in Revenue

belcarahealth.com
25x

more customer Leads

remanautoelectronics.com
25%

Increase in Ad Clicks

yalemedicine.com
200%

Increase in Ad Clicks

nationwidecoils.com
4x

Increase in conversions

czechtourisim.com
44%

Conversion Rate.

https://mte.umd.edu/
1400%

Increase in leads within the first 3 months

https://www.arcusfoundation.org/
3.5x

Improved Conversions

http://thelamp.org/
353%

Improved CTR

www.americansecurityproject.org
70%

Increase in Paid Media Web Traffic

https://astrostyle.com/
400-500%

Increase in Monthly Organic Site Traffic

foremostequipment.com
20%

Reduction in CPL

futurebiotics.com
900%

Increase in Instagram Likes

www.spinemd.com
108.5%

Increase in Lead-to-Patient Conversion

55.28%

Increase in Sales

matclinics.com
205%

Increase in Direct Traffic

drag to move