success stories

American Security Project

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

The American Security Project (ASP) is a nonpartisan organization created to educate the American public and the world about the changing nature of national security in the 21st Century.

‍
ASP brings together prominent American business leaders, former members of Congress, retired military flag officers, and prominent former government officials. ASP conducts research on a broad range of issues and engages and empowers the American public by taking its findings directly to them via events, traditional & new media, meetings, and publications.

‍

Google offers 501(c)(3) nonprofits a $10,000 per month grant (that means FREE) AdWords advertising spend to help promote their mission and grow their Google search result pages. An AdWords Grant can help promote a variety of Call-To-Actions such as raise general awareness, promote a special cause, or drive donations. There’s really no strings attached. Click to learn more.

Our Strategy

PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.

‍

Results Worth Bragging About

1,000,000+

Impressions

10,000

Ad Clicks

70%

Increase in Engagement

Hear what our Clients have to say

I was a little skeptical at first as I've had bad experiences working with agencies in the past. There was a part of the contract of "outside working hours" and an extra cost which made me a little nervous; however, it's been completely opposite of that in actually working with PBJ. We typically exchange communications via email, and the team is extremely responsive in general. They've really integrated well with our team where they feel as "a part of the business". We truly see this as a partnership with them.

I'd mirror my sentiment above. PBJ is a partner to us. They've integrated really well into our business and they feel just as committed to our business as we are internally. They are a part of our "team".

- Increased calls from paid search - Increased website traffic - Lower marketing spend with higher ROAS - Lower CAC cost

Have a Project For Us?

Get a Free Audit