success stories

Acuantia

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

Acuantia is the parent company of Tank Depot and Plastic Mart, two of the world's largest suppliers of water, chemical, vertical, and septic tanks. Unhappy with their recent performance, we were tasked with helping them to achieve the monthly revenue goals at their stores around the country by increasing the total number of inbound calls they received to facilitate their offline sales.

Our Strategy

Revenue/Phone Calls

By identifying the top-selling SKUs, product categories, and brands, we were able to create highly effective dedicated shopping campaigns. Then we utilized Performance Max to test and tweak these campaigns for key products and categories with tailored audience signals. Find a sample of the high-priority keywords below:

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“Water Tanks”
“IBC Totes”
“Septic Tanks”

In-Store Boost

To drive in-store sales, we created separate shopping, search, and display campaigns to target the areas around each location utilizing both Google Display and Facebook. Separate call tracking numbers were implemented to improve our reporting and analysis. We also created an accurate shopping feed based on each store's standard inventory.

Seasonal Campaigns

During our research of the client’s historic sales, we noted that the demand for certain SKUs rose dramatically during hurricane season. With this insight in mind, we implemented more awareness campaigns before and during this time, targeting the areas most heavily affected by the storms. We also used this knowledge to improve the quality of the clients landing pages improving ROI.

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Results Worth Bragging About

55.28%

Increase in Sales

30.52%

Increase in ROAS

15.70%

Increase in Phone Calls

Hear what our Clients have to say

We continue to be very pleased with the ROI and ROAS of PPC campaigns month over month…. And we’ve been working with them for almost 6 years now! On the SEO front, both of our companies now appear on page one in the #1 and #2 spots… we’re actually now competing with ourselves! PBJ got us there.

When working with the PBJ Marketing team, they always share their extensive knowledge and experience every step of the way. The team worked with us as partners and gave all we needed to gain the best possible results. The account manager was extremely knowledgeable and helped us in every possible way he could.

The dedicated account manager and dedicated campaign managers are always available, even on weekends and after hours. The team communicates with us regularly using various tools such as Zoom, Slack, Skype, and direct phone calls. We don't get that with other agencies. PBJ is very effective and efficient in their communication style, which means we don’t have to meet as much and focus on driving more and more revenue.

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