success stories

RAE Diesel

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Background

Reman Auto Electronics provides high-quality new and remanufactured engine management components for gasoline and diesel applications to the 18,000+ independent repair shop market in North America. Despite their 40+ years of experience and intimate awareness of their market, RAE wasn’t able to successfully quantify, let alone scale, their online marketing efforts or expand brand awareness compared to its competitors.

Our Strategy

Google Search & Display Ads- Reviewed Existing Data: Saw what worked, what didn’t, and were able to isolate product lines to gain more insight into market landscape- Keyword Research: Researched untapped high-intent keywords and built out a more robust negative keyword lists- Call Tracking Software: Insights into conversions and how customers place orders helped shape strategies resulting in higher sales

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Top-of-Funnel Approach
- Identified key products and product lines central to the business and the channels which drive their success
- Focused on Brand Awareness to expand reach beyond dealer network

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Bottom-of-Funnel Approach
- Developed and implemented a suite of goals, from lead tracking (calls and form submissions) to best track where sales come from

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Results Worth Bragging About

25% Average

Increase in YoY Revenue

55%

Reduced Cost-Per-Lead

30%

Conversion Rate Increase

Hear what our Clients have to say

PBJ Marketing is one of the best PPC agencies you can find. I liked their positive attitude and their commitment to solving problems.

Weekly meetings through Zoom calls and emails. We used to have regular Monday Morning meetings to update the progress.

Really happy with the outcome. I am really glad that they did manage to remove the PPC ads ban from various platforms. They also provided PPC consultations and suggestions which was really helpful for me being the marketing in charge of the company, and it was great to have them on as support.

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