success stories

RAE Diesel

You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.

Industries:
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Business-to-Business
Services:
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Design & Development
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Paid Media
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Search Engine Optimization (SEO)

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Background

Reman Auto Electronics provides high-quality new and remanufactured engine management components for gasoline and diesel applications to the 18,000+ independent repair shop market in North America. Despite their 40+ years of experience and intimate awareness of their market, RAE wasn’t able to successfully quantify, let alone scale, their online marketing efforts or expand brand awareness compared to its competitors.

Our Strategy

Google Search & Display Ads- Reviewed Existing Data: Saw what worked, what didn’t, and were able to isolate product lines to gain more insight into market landscape- Keyword Research: Researched untapped high-intent keywords and built out a more robust negative keyword lists- Call Tracking Software: Insights into conversions and how customers place orders helped shape strategies resulting in higher sales

Our Tactics

Top-of-Funnel Approach
- Identified key products and product lines central to the business and the channels which drive their success
- Focused on Brand Awareness to expand reach beyond dealer network

Bottom-of-Funnel Approach
- Developed and implemented a suite of goals, from lead tracking (calls and form submissions) to best track where sales come from

Results Worth Bragging About

RAE Diesel

By the Numbers:

specialized

25% Average

Increase in YoY Revenue

55%

Reduced Cost-Per-Lead

pragmatic

30%

Conversion Rate Increase

Hear what our Clients have to say

What do you find most impressive about them?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How does PBJ perform from a project management standpoint?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

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for us?

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