Ecommerce SEO Agency: SEO for Ecommerce Businesses

Why is SEO Important for Ecommerce Businesses?

Boosted Online Visibility and Product Discoverability

Ecommerce SEO ensures your online store is easily crawled, indexed, and ranked high by search engines for relevant product queries - increasing visibility among motivated shoppers. This amplified discoverability translates to more organic traffic and elevated product awareness, ultimately driving more sales.

Cost-Effective Customer Acquisition

As paid advertising gets pricier, organic SEO provides a sustainable way to attract high-intent buyers at a lower cost per acquisition compared to paid channels. This allows reallocating budgets towards other marketing efforts. Over time, SEO leads tend to have higher conversion rates. Proper tracking prevents cannibalization between SEO and paid.

Visibility in Ecommerce Search Results

Ranking on the first page for competitive product keywords allows your online store to dominate search results and capture maximum shopper traffic. Appearing in top positions instills trust and authority - enhancing your brand reputation among customers actively researching purchases.

Enhanced Online Shopping Experience

On-page ecommerce SEO optimizations like site speed, mobile-friendliness, etc. elevate the overall user experience for online shoppers. A seamless shopping journey reduces abandoned carts and encourages deeper product engagement and purchases. We also offer conversion rate optimization services to support businesses in this rea.

Increased Brand Credibility and Shopper Trust

High search rankings signal ecommerce authority and brand trustworthiness, appealing to shoppers researching products. A prominent branded presence helps you stand out as an industry leader, attracting loyal customers.

Improved Conversion Rates Across the Funnel

SEO attracts high-intent audiences, improving conversion rates for product purchases, email signups, remarketing, etc. Users arriving via non-branded searches have already displayed purchase intent.

Long-Term Value and Compounding Returns

Unlike paid ads, SEO creates long-lasting assets that continue delivering value. As optimized product content ages, it keeps ranking and driving qualified traffic without ongoing costs. The compounding results make SEO an invaluable long-term investment.

How Can Online Stores Boost Their Ecommerce SEO?

Develop a Targeted Product Content Strategy

• Create a mix of product descriptions for high-intent (e.g. "buy product X") and low-intent (e.g. "best products for Y") keywords.
• High-Intent: Detailed product pages covering features, specs, use cases, pricing, related accessories, etc.
• Low-Intent: Educational blogs addressing common shopping questions and consumer pain points.
  

Publish Authoritative Product Guides/Resources

• Establish your ecommerce brand as an industry expert by creating in-depth product guides and resources.
• Example: A comprehensive guide on "Finding the Best Camping Gear for Backpackers" covering tents, packs, apparel, etc.
• Leverage your domain authority for increased credibility in your product vertical.
• Promote these guides to earn backlinks from relevant sites in your industry.

Optimize Website for Technical SEO

• Follow technical SEO best practices: fast load times, mobile-friendly, schema markup, etc.
• Fast pages and mobile optimization improve metrics like bounce rate - ranking factors.
• Schema markup enhances search listings for products, reviews, inventory, etc.
• Conduct regular site audits to identify and resolve any technical issues.

Build a Smart Site Architecture and Internal Linking Strategy

• Use contextual internal linking between related product/category pages. Use our internal link audit guide as a first step.
• Link from product pages to supporting blog content using descriptive anchors.
• Employ sidebar links on blogs/guides pointing back to main product pages.
• Strategically sculpt link equity flow towards your priority ecommerce pages.

Earn High-Quality Backlinks

• Pursue backlinks from authority sites through guest posts, sponsorships, PR, etc.
• Leverage existing relationships with suppliers, affiliates, influencers for guest content.
• Promote linkable assets like data studies, tools, calculators related to your products.
• Seize PR opportunities around new product releases, company news/updates. Check out this guide on PR for ecommerce for ways you can leverage product releases to secure links and topical authority.

Local SEO Optimization

• Optimize data across listings for local product searches (e.g. "product X near me") and Google local packs.
• Some examples include "where to buy product X in [city]", "product Y store [city]" – in fact, this is why we tailor our SEO services by city, including NYC SEO.
• Leverage Google Business Profile with local store information, photos, inventory.
• Optimize location pages for nearby cities and neighborhoods.

Optimize for Image Search

• Use descriptive, keyword-rich file names and alt text for product images to increase visibility in image search results.
• Implement schema markup to provide contextual information about images to search engines.
• Ensure images are high-quality, zoomable, and show products from multiple angles to improve engagement.
• Leverage social platforms like Instagram, Pinterest, and TikTok to increase visibility of shoppable product imagery. See our shopping ads service page for more details on how we can help beyond SEO.
• Consider creating lifestyle imagery demonstrating products in use for added context and inspirational value.