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Why eCommerce Digital Marketing is Mission Critical
eCommerce is becoming more dominant than ever before as more consumers look to the Internet for purchasing decisions. These days, 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for Millennials and 56% for Gen Xers. According to some experts, online sales will increase from $335 billion in 2015 to $523 billion in 2020, a rise of 9.32% per year!
Once buyers are ready to purchase, what will make them choose to buy from YOUR online store above all the other options?
Online retailers need to know how to increase their online presence, convert their web traffic into paying customers, and drive repeat purchases. Without a strategic e-commerce marketing plan, a business’s website will fall in among the thousands of other companies selling similar products for similar prices. Marketing strategies like search engine optimization, pay-per-click marketing, email marketing, and traffic analysis can help an e-commerce website gain – and keep – shoppers.
eCommerce Marketing Tactics
Google Shopping Ads
There are many ways to generate sales for your eCommerce store. One method that is often overlooked by many is the use of Google Shopping Ads.
Microsoft (Bing) Shopping Ads
Bing is the #2 most popular and known search engine on the planet, with 33% of all searches going through Bing.com. This creates opportunities that are often overlooked in Google Ads-focused campaigns.
Bring us the product, system, or services and we’ll make them valuable to your audience.
To empower your brands and give them visual recognition, we closely work in collaboration with an award-winning digital design support agency, Suits & Sandals. They help in redefining the regular with an array of results-driven innovative designs for your brand’s identity.
Still not sure about pursuing? You can send a message to use if you wish to see a portfolio for any preferred category and we will be happy to showcase you with our work samples that have previously been done for different clients.