Case Studies | Pay-Per-Click Advertising
“We’ve worked with PBJ for several years now and each month they continue to raise their own bar bringing new campaign ideas to the table, all the while lowering costs and increasing MoM conversions!” ~VP of Marketing
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Conversion Rate Increase
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We’ve seen the biggest impact in AdWords and PPC. They’ve done a phenomenal job. We consider them part of our company. We just got the SEO started. In terms of PPC, we’ve had our highest revenue month ever as a company online, so to us that’s a huge indicator. We’ve seen our transactions become higher in revenue dollars, and we’re spending less for them.
Before PBJ, we had a lot of transactions, but the return on the ad spend was much smaller. Now, we’re getting big-ticket, high-dollar items coming through online, so that’s really something that we care about. With our website, sometimes people just come in for information because they want to get a quote or they need pricing or something. We’ve seen an uptick in high-ticket items being requested for quotes. We know that we are seeing fantastic results based on our history as a company.