Green Gobbler Case Study

GreenGobbler.com

Phillip Reinhardt

Case Studies | Social Media Marketing

GreenGobbler.com

Green Gobbler’s products consisently ranked in the #1 search result for a variety of key industry terms.

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    BACKGROUND

    Green Gobbler offers home maintenance products that are safer for the environment than your traditional household brands. Unlike traditional maintenance supplies, Green Gobbler’s unique formulas are safer for consumers and the environment. Their goal for us was to set up a strong social media presence that informed consumers about their many products, provide value to our audience by posting helpful content, and driving users to their website and Amazon page to purchase their products.

    OUR STRATEGY

    PBJ performed a deep analysis of the brand to fully understand its voice and values. Once completed, we conceptualized multiple content campaigns that aligned with Green Gobblers’ goals.

    A strong emphasis was placed on creating content that not only gave background on Green Gobbler’s products but also provided our audience with substantial value. These included posts that gave different cleaning secrets and helpful blog articles on home maintenance topics. In order to drive more traffic to Green Gobbler’s website and Amazon page, we launched a multitude of paid social ads around each of their products.

    OUR TACTICS

    By creating a comprehensive social content calendar, Green Gobbler was able to release a constant stream of social content. We actively analyzed the performance of each piece to see what content campaigns performed best to enable us to optimize and create more content consistent with our top performers.

    We were able to grow a very engaged audience that visited our social pages to receive advice on home cleaning and even became advocates for the brand. It was common for us to see our audience posting photos of them using Green Gobbler products letting their audience know how happy they were with the results. We were able to leverage these posts and promote more advocates to rave about the brand by sharing their posts on Green Gobbler’s channels and entering into engaging conversations with them from the brand’s pages.

    We were successfully able to drive large amounts of traffic to their website and Amazon page to promote their different products. Our efforts were so successful that they ranked as the #1 search result on Amazon for many many of their green cleaning supplies

    OUR BIGGEST ACHIEVEMENT

    PBJ transformed Green Gobbler from a brand with almost no social media presence to one that had a very engaged follower base that would advocate on behalf of the products and contribute to our online conversations. We were also able to consistently get Green Gobbler’s products to rank as the #1 search result for a variety of key industry terms.

    Results Worth Bragging About

    2,136%

    Increase in Instagram LIKES

    45% 

    Increase in Instagram LIKES

    22,000

    Average Impressions Per Day