Case Studies | Social Media Marketing
“”PBJ was were very thorough and, at the same time, very tech-oriented in
guiding us through a new marketing initiative for the brand.” ~VP of Marketing
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Feedback Straight from the Client…
The team at PBJ Marketing was able to build a very engaging Sweepstakes landing page for our promotion. We had a very good Conversion Rate based on how many people took the quiz on the landing page.
Of those who came to the landing page through the ad, 44% took the quiz and entered the contest which is incredible. We also had a very high level of added engagement. If I look at some analytical information from the website like Bounce Rate and Time Spent on our tourism website, all displayed positive changes. Bounce Rate lowered, customers spent almost 4 minutes on the website. This actually shows a very good engagement with the website, so we were satisfied with that point.
The Facebook sweepstakes campaign resulted in 600,000 Impressions on our ads. The CTR [click-through rate] was somewhere around 1%, which was not that bad and above industry standards for this type of campaign. Overall though, of all those who came to the website, 44% did the action we wanted them to do. We call that a success.