Case Studies | SEO
“Since working with PBJ, we’ve seen a 400% to 500% increase in traffic to our site
…and growing!” ~Owner, Astrostyle.com
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PBJ’s Ongoing Strategy
We started with a deep dive analysis of the website, identifying all the high-value keywords Astrostyle’s competitors’ sites were using. We then performed a comprehensive User Experience audit to assess how current traffic was performing. With the two in hand, we helped the Astro team come up with a custom SEO strategy focused on moving existing pages higher up in Google’s page rankings. In addition, we introduced new and recommend keyword and page rank combos as well as an expansion across other search engines they weren’t utilizing.
Over time, PBJ’s dedicated SEO consultants collaborated with Astrostyle to provide guidance on future content creation. as well as website improvements. PBJ laid out a plan for dedicated new content hubs driven by keyword research and improvements to website structure and user flow. PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and overall standardizing how content is created.
Key Highlights from 2017!
Feedback Straight from the Client…
Traffic has grown exponentially: there’s been a 400% to 500% increase in traffic to our site. When we started work, we received about 700,000 unique visitors per month and now we’re at 7 million! We’ve had a few of our pages rank number one on search results. Our page views went from 1 million to 15 million. Our programmatic ad revenue has increased as a result.