American Security Project Case Study

American Security Project

David Bosley

Case Studies

American Security Project

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Google AdWords Grant for Nonprofits

Google offers 501(c)(3) nonprofits a $10,000 per month grant (that means FREE) AdWords advertising spend to help promote their mission and grow their Google search result pages. An AdWords Grant can help promote a variety of Call-To-Actions such as raise general awareness, promote a special cause, or drive donations. There’s really no strings attached.                       Click to learn more.

PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.

Our Achievements (within 2 months):

1MM+ Impressions 

Targeted people who viewed ASP Energy Divestment Ads

9,974 Clicks

Targeted viewers clicked on ASP’s ads to LEARN MORE

70% Engagement 

Our AdWords campaign drove a 70% increase in website visits!