Case Studies
American Security Project
Google AdWords Grant for Nonprofits
Google offers 501(c)(3) nonprofits a $10,000 per month grant (that means FREE) AdWords advertising spend to help promote their mission and grow their Google search result pages. An AdWords Grant can help promote a variety of Call-To-Actions such as raise general awareness, promote a special cause, or drive donations. There’s really no strings attached. Click to learn more.
PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.
Our Achievements (within 2 months):

1MM+ Impressions
Targeted people who viewed ASP Energy Divestment Ads

9,974 Clicks
Targeted viewers clicked on ASP’s ads to LEARN MORE

70% Engagement 
Our AdWords campaign drove a 70% increase in website visits!