University of Maryland (Paid Media)
Results Worth Bragging About
91 Leads
$1-$5
$10-$50
Who is the University of Maryland and Why Did They Come to PBJ for Help?
The University of Maryland engaged PBJ Marketing after two programmatic agencies spent $25,000 over three months to promote its Master’s of Technology Entrepreneurship program and generated only 21 leads at a $1,190 cost per lead.
PBJ was brought in for a second opinion and to determine whether the existing approach was truly effective.
Our Strategy
PBJ began with a full account audit and found major performance issues, including improper lead tracking and a mobile-app campaign that produced a 98% bounce rate and an average session duration of just five seconds.
The team paused the prior activity, rebuilt campaigns from scratch, and rapidly shifted to a research-led paid social strategy. Within the first 15 days, PBJ spent $4,999 on Facebook and generated 91 leads at a $54 cost per lead.
From there, the strategy expanded into segmented web-conversion and lead-generation campaigns, with Facebook leads and website conversions synced into Active Campaign so performance could be tied back to actual ROI, enrolled students, and the most effective targeting and creative.
The Full Picture
50%
1,400%
Need Help With Your Marketing?
Reach out to us below to get a free audit and quote.
