Astrostyle (SEO)

Dubbed the “astrologers to the stars,” twin sisters Ophira and Tali, aka the AstroTwins, reach millions worldwide through their spot-on predictions. Through their website Astrostyle.com, the twins “bring the stars down to earth” with their unique, lifestyle-based approach and perspective.

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Despite being one of the largest astrology websites online, Astrostyle saw a healthy, engaged audience but knew they could grow bigger and faster. The brand sought a digital marketing partner who could not only increase its traffic, but provide strategic consultation and brand planning.

Beginning with intensive keyword research, PBJ's SEO team began establishing a long-term growth strategy focused on optimizing a plethora of rich existing content while providing strategic recommendations for future content creation targeting high-value keywords and quick wins in rankings.

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We started with a deep dive analysis of the website, identifying all the high-value keywords Astrostyle's competitors' sites were using. We then performed a comprehensive UX audit to assess current traffic performance. With the two in hand, we helped the Astro team develop a custom SEO strategy that moved existing pages higher up in Google's rankings.

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In addition, we introduced new and recommended keyword and page rank combos as well as an expansion across other search engines they weren't utilizing.

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Over time, PBJ's SEO team collaborated with Astrostyle to guide future content creation as well as website improvements. PBJ laid out a plan for new content hubs driven by keyword research and enhancements to website structure and user flow.

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Our work was hugely successful, with significant monthly increases in traffic to the site. Astrostyle now reaches more than 20 million page views and & 15M monthly visitors each month!