The Lamp NYC (Paid Media)

The Lamp is dedicated to teaching youth, parents and educators to comprehend, create and critique media technology in the media-saturated world today.

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The Lamp had a meaningful mission, but their digital marketing efforts were not giving them the visibility or engagement they needed. Although they already had a Google Ad Grant in place, the account was poorly structured, driving minimal traffic, and at risk of losing eligibility. Their email marketing was also underperforming, with open rates well below where they needed to be.

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They came to PBJ for help cleaning up and strengthening their digital marketing foundation.

PBJ helped restructure the Google Ads Grant account to improve performance and protect the grant, while also identifying opportunities to make their email marketing more effective, engaging, and aligned with the audiences they were trying to reach.