Education Digital Marketing for Universities, Colleges, and Edtech

Simply put, SEO (search engine optimization) uses specific marketing strategies and techniques to get your site to rank high on Google and other popular search engines. The advantage of SEO is that once you rank on the first page of Google for your products and services, you will achieve optimal exposure to the segment of the market that is actively seeking what you offer. This helps to shorten sales cycles, as well as build credibility for your company.

While SEO is a formidable way to build your brand, it’s a long-term strategy that grows, in effect, over time. For times when your business needs to drive traffic quickly (such as when a startup needs to create quick cash flow, or for controlled sales of seasonal items and products), paid media or pay-per-click (PPC) is an excellent option. Like all direct advertising, there is an art and a science to PPC. Done well, it delivers quick, reliable, predictable and scalable results.

Patients love searching social media for healthcare brands. They want to see what people are saying about a provider or product. Getting in front of the people who need your product or service is the goal of social media advertising. PBJ builds campaigns that reach patients, caregivers, and decision-makers with sharp targeting and scroll-stopping creativity. Your social platform is a serious growth engine for your healthcare business. We are here to put you in front of the right people at the right time. 

Everything you do online to promote your business can, and should, dovetail with your offline promotional activities. Social media, email blasts, and PPC campaigns can be used to fill offline events, promote your brick-and-mortar locations and expand upon your offline messaging and branding. Consistency is very important, so enlisting the help of a good digital marketing agency can be invaluable in making sure that your online and offline campaigns are structured for seamless integration.