I Am Boundless (SEO)

Boundless, also known as I Am Boundless, is a nonprofit organization that provides person-centered health and community care to people with intellectual and developmental disabilities (I/DD), autism, and other behavioral health needs. The organization has served Ohioans for more than 40 years, since 1980, and describes itself as the state's largest nonprofit provider of these services.

This nonprofit specializes in whole-person care, supporting a person's full set of needs, including physical and mental health, daily living, housing, food access, and support systems, across multiple Ohio locations including Worthington, Perrysburg, Medina, and Newark. Boundless was the first provider in Ohio to receive CQL (Council on Quality and Leadership) accreditation and also holds CARF (Commission on Accreditation of Rehabilitation Facilities) accreditation.

Boundless came to PBJ looking to increase their patient acquisition in their primary care, dental, and behavioral health programs by 10%. They were also interested in increasing their thought-leadership and positioning themselves as an authoritative figure in the autism care community in Ohio. 

We ran a comprehensive SEO strategy built around the way families search for care  not just around rankings. Here's what that looked like:

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Technical SEO Foundations

• Improved site speed and rebuilt the heading hierarchy to a single, logical H1 per page, removing menu and toolbar elements that had been incorrectly marked as headings.
• Implemented structured data so Boundless, its services, and its locations could be understood as entities by search engines.
• Corrected the robots.txt file to reference the sitemap and welcome AI crawlers, and added an llms.txt file to guide AI systems toward the most useful content.

Keyword and Content Strategy

• Organized content around high-intent terms tied to both audience and service — for example, specialized primary care for autism and I/DD.
• Built topic clusters around Boundless's priority categories: autism care, dental care, primary care, and psychiatry for autism and I/DD.
• Paired practical, intent-driven pieces (how to support and work with adults with autism) with thought-leadership content (what causes I/DD, the challenges of dental care for people with I/DD) to capture families at both the urgent and researching stages.

On-Page Optimization

• Rewrote titles and metadata with intent-based keywords while preserving Boundless's compassionate brand voice.
• Ran an internal linking audit using Screaming Frog and connected related service pages and articles back to their pillar pages.
• Structured content to win featured snippets and answer-style results.

Authority and Link Building

• Built a targeted backlink campaign to earn high domain-authority links to the priority service pages: dental, primary care, and autism care.
• Complemented link building with brand and reputation work in partnership with Engaged Strategies.

Local SEO

• Optimized the primary Google Business Profile for the Worthington campus: added categories, services, logo, and interior and exterior photography, and posted regularly.
• Created hyper-local pages for each office location tailored to the services offered there, guided by a service-by-location matrix.
• Worked with admin staff to develop a review solicitation process, including a QR-code prompt at the point of care.