Tom's Watch Bar (Paid Media)
You don’t need another “partner” and we don’t want to be just another vendor. We prefer you to think of us as wise counsel.
Results Worth Bragging About
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Background
Founded in 2014, Tom's Watch Bar redefines the sports-watching experience by offering "All the Sports, All the Time." With an immersive 360° viewing environment featuring oversized stadium screens, every seat feels like the best in the house. Guests can enjoy elevated sports bar classics alongside chef-driven dishes, complemented by a wide selection of beverages.
Tom's Watch Bar is also an ideal venue for private events, with dedicated planners to customize every detail. Join Tom's Fan Club to stay updated on upcoming events and enjoy exclusive offers Their primary challenge was not attracting enough foot traffic. Their secondary challenge was capturing Private.
Our Strategy
Events Bookings
We ran IP targeting campaigns since the bars are in their vicinity. Which means, if for example, someone attended a game at DC's National Park, they would see an ad for the local Tom's Watch Bar. This was a crucial part of the strategy.
On Google Search, we prioritized "near me" keywords such as "bars near nationals park", "sports bars in navy yard" + PMax campaign set to optimize for Local Store Visits (incl restaurants). 5 mile radius around each restaurant location ensured we're not casting too wide of a net. In some cities 10 mile radius was the right approach based on the client's historical data.
As we were approaching the holiday season, the keyword strategy had to be updated so we can capture those high-value leads before we lose them to competitors. Remarketing on Google and Meta allowed us to use high-res lifestyle imagery to bring back highly-engaged but yet-to-convert prospects back to the website to fill out an inquiry form. 42%* Increase in Patrons.
In-Peron Customer Growth
To bring in more customers, we wanted to take advantage of Tom's Watch Bar's physical locations.
Their bars are strategically next to big event venues - Coors Field in Denver, or the DC's National Park. For Private Events the target audience was corporate/office-goers. Which meant we had to keep our radius targeting tight. It was also important to go after low volume + high intent keywords and not cast a wide net. Additionally, we needed the right creative strategy to bolster the keyword strategy.
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