American Security Project (Paid Media)

Industry:
Nonprofit & Associations
Strategies:
Paid Media

Results Worth Bragging About

1,000,000+

Impressions

10,000

Ad Clicks

70%

Increase in Engagement

Who is The American Security Project and Why Did They Come to PBJ for Help?

The American Security Project (ASP) is a nonpartisan organization created to educate the American public and the world about the changing nature of national security in the 21st Century.

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ASP brings together prominent American business leaders, former members of Congress, retired military flag officers, and prominent former government officials. ASP conducts research on a broad range of issues and engages and empowers the American public by taking its findings directly to them via events, traditional & new media, meetings, and publications.

Our Strategy

PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.

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