American Security Project (Paid Media)
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Results Worth Bragging About
1,000,000+
10,000
70%
Why the American Security Project Came to PBJ?
The American Security Project (ASP) is a nonpartisan organization created to educate the American public and the world about the changing nature of national security in the 21st Century.
ASP brings together prominent American business leaders, former members of Congress, retired military flag officers, and prominent former government officials. ASP conducts research on a broad range of issues and engages and empowers the American public by taking its findings directly to them via events, traditional & new media, meetings, and publications.
Google offers 501(c)(3) nonprofits a $10,000 per month grant (that means FREE) AdWords advertising spend to help promote their mission and grow their Google search result pages. An AdWords Grant can help promote a variety of Call-To-Actions such as raise general awareness, promote a special cause, or drive donations. There’s really no strings attached.
Our strategy
PBJ assisted American Security Project, a Washington D.C. based think tank and non-profit, with applying for a $10,000 Google AdWords grant. Upon approval, PBJ setup and launched a two-month AdWords campaign focused on “energy divestment” and related terms targeting the D.C metro area.
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