Arrow Lift (Paid Media)

Arrow Lift has been improving the lifestyle of its customers by providing practical mobility solutions and luxury home elevators for over 35 years. Their product offering includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more. Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states.

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The biggest challenge Arrow Lift faced was generating quality leads for their niche product within the mobility challenged market as well as navigating around any policy issues that arose across different marketing platforms.

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Our overall strategy was to ensure large visibility across all markets through various paid media channels. This was achieved by pushing brand awareness as well as modifying the overall keyword structure and match types in the Paid Search accounts.

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To enhance brand visibility, efforts were directed towards reaching homeowners who purchase related products, initiating new campaign strategies to engage users across various platforms, and crafting cost-effective, yet high-volume campaigns.

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Restructuring and adjusting the keyword match types enabled us to tap into traffic generated by long-tail keywords. Additionally, we introduced an alternative bidding approach to optimize budget allocation within each market.

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