Foremost Medical Equipment (Paid Media)

Foremost Medical Equipment (FME) is an eCommerce business that provides new and recertified equipment, devices, and supplies to the international medical community.

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FME knew they were not succeeding at the level they wanted in AdWords, PPC, and Organic SEO. They also knew their website had purchase flow challenges. FME needed an agency to shine some light on their digital footprint and provide strategic consultation. Previous firms they worked with just didn't understand their business well, and FME was wasting money.

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Talking almost every day in the beginning, we started with a comprehensive under-the-hood audit and assessment of all three target areas (PPC, SEO, and Website). The client had no idea what was coming, but boy, were they appreciative. We identified multiple red flags that were cause for concern for the brand. We then put forth an immediate action plan along with a long-term growth strategy to address those red flags and begin optimizing.

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FME now considers us a part of the family. We know everything about their products, where they want to spend, and how they want to spend. We have taken a comprehensive approach to how we're spending their money and ensuring the brand is getting the biggest bang for their buck!

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Within the first 30 days, we performed extensive work on the website to get it SEO-friendly by renaming product photos and descriptions, improving search filters, and improving the overall UI/UX, especially with how customers interacted with the cart.

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