Kantola Training Solutions (Paid Media)
Results Worth Bragging About
4+
12%
13%
Who is Kantola Training Solutions and Why Did They Come to PBJ for Help?
Kantola Training Solutions specializes in workplace harassment training that can be delivered to customers quickly and affordable in a format that helps them easily meet their training needs. They were managing their digital marketing channels internally but realized they needed experts to take their efforts to the next level.
Key Performance Indicators
One of the challenges Kantola faced is receiving too little leads as a whole, with a high percentage of leads coming from smaller organizations. We were tasked with increasing overall lead volume, increasing leads from larger organizations, and driving volume at an effective rate
Our Strategy
Account Restructure and Optimization
We restructured the paid search campaigns to allow us to bid at the search term level and identify the best performing themes for the business. We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many leads as possible without exceeding the target CPL.
This resulted in four consecutive months of increased leads while staying within the CPL threshold!
Brand Awareness Campaigns Before partnering with PBJ
Kantola did not utilize any brand awareness tactics. We helped Kantola increase their reach by utilizing Google display, Facebook, and LinkedIn ads. These channels allowed us to reach their target audience on multiple platforms. By increasing quality site traffic, we saw a 12% increase in sessions and a 13% increase in time on site.
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