Kantola Training Solutions (Paid Media)

Kantola specializes in workplace harassment training that can be delivered to customers quicklyand affordable in a format that helps them easily meet their training needs. They were managingtheir digital marketing channels internally but realized they needed experts to take their efforts tothe next levelKey Performance Indicators: One of the challenges Kantola faced is receiving too little leads as awhole, with a high percentage of leads coming from smaller organizations. We were tasked withincreasing overall lead volume, increasing leads from larger organizations, while driving thatvolume at an effective rate

Account Restructure and Optimization We restructured the paid search campaigns to allow usto bid at the search term level and identify the best performing themes for the business. We thencreated automated rules to ensure the best keywords and search terms gained the most possibleexposure, allowing them to generate as many leads as possible without exceeding the target CPL.
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This resulted in four consecutive months of increased leads while staying within the CPLthreshold Brand Awareness Campaigns Before partnering with PBJ, Kantola did not utilize any brand awareness tactics. We helped Kantola increase their reach by utilizing Google display,Facebook, and LinkedIn advertising. These channels allowed us to reach their target audience on ○multiple platforms. By increasing quality site traffic, we saw a 12% increase in sessions and a 13%increase in time on site.