RAE Diesel (Paid Media)

Reman Auto Electronics provides high-quality new and remanufactured engine management components for gasoline and diesel applications to the 18,000+ independent repair shop market in North America.

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Despite having more than 40 years of industry experience and a deep understanding of their market, RAE needed help translating that expertise into measurable digital growth. They came to PBJ because their marketing efforts were difficult to quantify, hard to scale, and not generating the level of brand visibility needed to compete more effectively online.

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PBJ helped RAE build a more strategic and measurable approach to digital marketing, with a focus on expanding awareness, improving performance tracking, and identifying opportunities to stand out against competitors.

Google Search & Display Ads

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- Reviewed Existing Data: We saw what worked, what didn’t, and were able to isolate product lines to gain more insight into market landscape

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- Conducted Keyword Research: Researched untapped high-intent keywords and built out a more robust negative keyword lists

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- Implemented Call Tracking Software: This provided insights into conversions and how customers placed orders. It also helped shape strategies resulting in higher sales

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Top-of-Funnel Approach

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- Identified key products and product lines central to the business and the channels which drive their success

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- Focused on Brand Awareness to expand reach beyond dealer network

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Bottom-of-Funnel Approach

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- Developed and implemented a suite of goals, from lead tracking (calls and form submissions) to best track where sales come from