Olam Agri (SEO)

Olam Agri, formerly part of Olam Group, is an agri-business focused on the sustainable production and distribution of raw materials and food products. Over the last 33 years, Olam Agri has focused on high-growth markets with a global origination footprint and processing capabilities. In addition to sourcing, manufacturing, and distributing these products, Olam Agri has top-of-the-line risk management systems that allow them to manage risks for clients in real-time.

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After splitting from Olam Group, Olam Agri decided to continue working with our team due to our existing relationship with the former. Olam Agri decided to work with our SEO and PPC department to help them expand into the U.S. and international markets. 

We engaged in a comprehensive SEO strategy for optimal results. This includes, but is not limited to, the following:

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SEO Planning and Consulting

• Worked in collaboration with the client to continuously identify and align target keywords and pages to be included in the brand’s overall SEO strategy and improvement tactics.
• Performed continuous keyword research, rank monitoring, and optimization of SERPs.
• Provided ongoing advising, strategizing, tracking, and reporting of all SEO efforts and Key Performance Indicators
• Ongoing Keyword Research & Optimization, reviewing keyword rankings and optimization strategy
• Google Analytics and GDS Reporting, analyzing traffic & conversion trends, adding additional conversion goals, monitoring current goals.

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Technical Audits and Ongoing Improvements

• In month one, PBJ performed an extensive initial deep-dive audit of the website to ensure that the current site’s code does not negatively impact the overall health of converting traffic into leads.
• Assessed all areas that may impact ranking performance on a website, including Accessibility, Site Architecture, Meta Data, Use of Schema, Speed Performance, Infrastructure of Code, and any Blackhat Practices
• After month 1, monthly technical SEO health checks were performed, and any technical SEO maintenance issues were addressed.

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On-Page Optimizations

• Created a content strategy guided by keyword search volumes, difficulty scores, and replacement advertising costs.
• Optimize existing pages targeting high-value keywords with the goal of increasing organic traffic and conversions
• Provided up to (4) pages per month. The client wrote landing pages while PBJ provided edits and optimizations for SEO, focusing on 6-8 target keywords.
• Updated the Page Title Tags & Meta Descriptions for primary & secondary pages