Belcara Health (Social Media Management)

Belcara Health is a unique, multidisciplinary practice where patients in Baltimore, Maryland can access plastic surgery, dermatology, ophthalmology, and wellness services under the same roof.

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Belcara’s Plastic Surgery division was seeing stagnant growth in new patient appointments, and they desperately needed to improve their online lead capture and nurturing funnel.

Through a very targeted Facebook lead capture campaign, we incentivized qualified customers to submit their contact information in order to download engaging and informative content. Each new submission entered into an inbound model that nurtured each lead through the consumer lifecycle.

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Content: Dissemination & Link-building

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Ongoing development of new, engaging content disseminated through a new Paid Media lead magnet on Facebook and SEO link-building resulted in Belcara’s overall website traffic increasing by more than 300% and annual revenue increasing by 53%.

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Facebook: Lead Generation Campaign

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Developed and launched a “Facial Contouring Guide” Download campaign and achieved an average conversion rate of 16.24% while increasing Meta (Facebook) leads by 280%.

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Google Ads: Search, Video, & Remarketing

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Optimized and expanded upon existing Google Ads campaigns, helping to improve overall client leads by 25x. Increased average conversion rate by 82% while lowering Cost-Per-Lead by 357%.