E-Commerce is becoming more dominant than ever before as more consumers look to the Internet for purchasing decisions. These days, 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for Millennials and 56% for Gen Xers. According to some experts, online sales will increase from $335 billion in 2015 to $523 billion in 2020, a rise of 9.32% per year!

Once buyers are ready to purchase, what will make them choose to buy from YOUR online store above all the other options?

Online retailers need to know how to increase their online presence, convert their web traffic into paying customers, and drive repeat purchases. Without a strategic e-commerce marketing plan, a business’s website will fall in among the thousands of other companies selling similar products for similar prices. Marketing strategies like search engine optimization, pay-per-click marketing, email marketing, and traffic analysis can help an e-commerce website gain – and keep – shoppers.

Learn more about these tactics below!