Navigating the constantly-changing world requires a paid media agency with a team that has their finger on the pulse of changing trends.
We are that team.
Our Paid Media Tactics
The internet has moved beyond the nondescript, text-only advertising strategies of the past. While text ads still play a role, it’s a combination of paid media approaches that resonate with today’s audiences.
Paid Social Media Ads
Facebook, Instagram, Twitter, TikTok, and LinkedIn are the five most popular social media platforms to advertise your business on. However, not all of them may apply to your audience. This is where your buyer personas come into play. We use your personas to identify which social media platform(s) caters to your audience's needs.
- Facebook Ads: we tap into Facebook's extensive user base and diverse targeting options, enabling precise audience segmentation and effective ad delivery for enhanced brand visibility and engagement.
- Instagram Ads: we leverage visual storytelling and immersive content formats to captivate audiences, fostering brand affinity and driving conversions within an engaging platform.
- Twitter Ads: we harness real-time conversations and trending topics to create impactful campaigns, engaging with audiences in concise, compelling ways for increased brand exposure and interaction.
- TikTok Ads: we capitalize on the platform's viral nature and creative potential, crafting engaging and authentic content that resonates with audiences, sparking conversations and boosting brand recognition
Display Ads
We leverage retargeting and discovery ads to reach your audience and spread brand awareness, utilizing data-driven strategies to tailor ad content and maximize engagement with potential customers at various stages of the buying journey.
Native Ads
This solution places your ads on websites containing content (articles, posts, discussions) that cover the same topic or subject matter as your ad. These ads often appear in the middle of content to capture your audience’s attention. They can be text, image, or video-based ads and are largely keyword-driven.
Video Ads
We use video-sharing websites like YouTube and others to deliver vivid, engaging, and thought-provoking video ads to your audience. We can also leverage these video ads to appear before, during, and immediately after online video streaming. These ads make an immediate connection with your audience.
Learn About Our Paid Media Services
We are an award-winning paid media agency with a long and storied history of helping clients leverage multiple paid media solutions to reach, engage and motivate their audiences.
Google Grants for Nonprofits
Google Ad Grants provides eligible nonprofits with $10,000 per month in free Google Ads to promote their missions and initiatives. This incredible opportunity helps nonprofits increase their online visibility, attract donors, and drive meaningful engagement with their cause.