TikTok Ads

What Kinds of Ads Can I Run?

In a little over five years, TikTok has established itself as the front-runner regarding social media engagement. As of 2023, there are over 1.53 billion users worldwide. 98 million users are in the United States, and 30% of them spend up to 90 minutes a day on the app. (Statista 2023)

This unprecedented growth and outstanding user loyalty have given rise to multiple TikTok ad formats, including In-Feed, Spark, Brand Takeover, TopView, Branded Hashtag Challenge, Branded Effect, and Promote.

We leverage each ad platform to full effect.

In-Feed Ads

In-Feed Ads appear on a TikTok user’s “For You” page in their news feed. These are short video ads (9 to 15 seconds) that users can scroll away or skip almost immediately, meaning making an instant impression is critical.

We know precisely how to catch your audience’s attention within the first two to three seconds after they’ve opened their news feeds. We test multiple calls-to-action (CTAs) to elicit interest and then use various creative strategies to get your audience to act.

Spark Ads

Launched in 2021, Spark Ads are a native advertising solution where companies can use their TikTok accounts or those of content creators to promote trending organic content. This allows companies to take advantage of TikTok’s creative community of content creators.

Brand Takeover

Brand Takeover ads appear immediately upon a user opening the TikTok app. These are full-screen videos that specifically target your ideal audience. We can help you take full advantage of this ad by placing GIFs, videos, and high-quality images and thumbnails as a link on a user’s “For You” page directly to your website or landing page.

TopView

Much like the name implies, TopView ads are 60-second full-screen video ads that appear at the top of a user’s “For You” page. They have a three-second delay before appearing in the in-feed portion of a user’s account.

Branded Hashtag Challenge

Branded Hashtag Challenge ads are exclusive to TikTok and appear on the TikTok Discovery page. They allow companies to create hashtag trending sponsored or organic content that promotes their brand.

We can help you take advantage of this ad format by organically positioning your company with some of the most creative content on TikTok. This seamless migration means your ads appear less like ads and more like the content TikTok users are all too happy to share.

Branded Effect

With Branded Effect ads, we can design augmented reality (AR) filters, logos, or brand stickers that your audience can easily interact with. We can then direct the audience to your TikTok account, a Branded Hashtag Challenge, or a landing page on your website.

Promote

Promote ads are specifically designed to generate interest among your audience. These ads can help you build views of your videos, increase website traffic, build your brand, drive interested parties to your landing page, or help you increase followers.

Ad Customization and Management

TikTok ads are a highly-customized ad platform. Whether driving traffic to a specific landing page, increasing video views, building a brand, cultivating a loyal following, or promoting your products and services, TikTok ads have multiple features, attributes, and advertising approaches not found on other social media platforms.

We know how to leverage all these benefits so that every day a user opens TikTok, your messaging and branding are right there to greet them. Managing a brand vertical on TikTok requires a multi-faceted approach, and our campaign managers have the requisite skillset to make your campaigns a resounding success.

Measure Your Impact

We track multiple metrics and key performance indicators (KPIs) to ensure your TikTok audience is always engaged and motivated. We go beyond the mundane and obvious by deep-diving into granular, microscopic data that define how well your ads are performing.

We track ad conversion rates, impressions, engagement, and click-through rates (CTR) to give you a big picture of your ads’ performance. This involves breaking down your cost per view (CPV), cost per action (CPA), return on investment (ROI), and overall cost per 1000 impressions (CPM).

Why You Need TikTok in Your Marketing Mix

Isn’t TikTok just a platform for teenagers? No, it isn’t. Up to 59 percent of those on TikTok are over 24 years old, and 57 percent are female. (PEW RESEARCH CENTER 2021) This means advertisers have access to a wide age demographic that includes Gen Alpha, Gen Z, Millennials, Gen X, and even Baby Boomers.

Aside from the fact that TikTok is the sixth largest social media platform and growing, advertising on the platform is very affordable; a $500 campaign budget is all that’s required to launch a TikTok advertising campaign.

Growing a brand on any new social media platform largely depends on when you start. There is no better time than now to get in on what many consider the ground floor of this dominant social platform.

We're Here to Help

We have always been at the forefront of new digital advertising platforms, helping to build brands, increase opportunities and bring companies and their customers closer together. As a well-established digital agency, we can help you fully leverage everything TikTok offers and build a brand that resonates with your audience.

If you want help making TikTok ads part of your digital marketing solution, contact us now.

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