Instagram Ads

The Benefits of Instagram Ads

With 700 million active monthly users, and as one of the fastest growing mobile platforms for visual storytelling, it’s certainly a contender. Instagram’s fast and unique evolution into a business platform now presents a myriad of opportunities for marketers to engage millennials, build brand awareness, and increase website visits – some of which are through Instagram advertising.

The best part? Instagram ads don’t look much different to other posts, making them the pinnacle of native advertising. The caveat? Making your ads blend in but stand out in an increasingly competitive space takes work. So who better to devise your strategy than an Instagram ad agency that’s got what it takes? (Hint: We mean us). Don’t take our word for it. See for yourself how we turn ads into revenue:

Step 1: We cheat a little

Now that Facebook has acquired Instagram, ad setup runs from the same convenient platform. If you’ve worked with us on Facebook advertising before, most of the legwork is already done. If not, this is when we sit down to figure out budgeting, scheduling, ad creation, and placements that firmly align your campaigns with your business objectives.

Step 2: We choose your targets

Facebook’s powerful targeting abilities allow us to limit your Instagram ads’ reach to the users who matter most to you. Targeting options include demographics like age, gender, location, interests, behaviors, and even politics. The good news is, Instagram has some of the most highly engaged users – on an average day, ‘grammers share about 95 million posts.

Step 3: We get creative

Depending on your brand image, there are four ways to show off what you do:

1. Photo Ads: Sometimes clean, simple, engaging imagery is enough to capture your audience

2. Video Ads: Instagram gives you a generous 60 seconds to make a good impression.

3. Carousel Ads: Need more than 1 image to tell a story? This swipe-to-view option ends with a call-to-action.

4. Stories: Full-screen ads provide an immersive experience for over 250 million daily Stories users.

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Once you’ve chosen your Instagram advertising type, our graphic design and copywriting teams get to work on something beautiful – incorporating best practice engagement strategies that only our years of experience can deliver.

‍Step 4: We run ‘em

Now we dig deep into the metrics to buy, run, and track the best ad space. Then, we keep an eye on interactions, analyze your success, and optimize your Instagram ad strategy accordingly to make sure you get the most bang for your Instagram budget.

Step 5: We don’t disappoint

At PBJ, we build every Instagram advertising strategy upon insight. There’s a reason our clients choose us: because we don’t overwork ourselves by juggling multiple accounts a day. Each member of our social media marketing team manages a small handful of clients so we can take the time to get to know your company, buyers, markets, and KPIs inside out, because personalized service is our priority.

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Sound like a plan? We’d love to help you get started. We also love communicating, so if you want to learn more about how Instagram marketing can benefit your business, reach out to us today.