Amazon Ads
Get your products in front of millions of potential customers. Reach the right audience & boost your brand visibility with Amazon Ads.
Get your products in front of millions of potential customers. Reach the right audience & boost your brand visibility with Amazon Ads.
Why Advertise on Amazon?
Amazon.com dominates online shopping, and its advertising platform is critical for accessing millions of online shoppers. However, like Google Ads, there are several nuances and tricks to advertising with Amazon.
Every day, we manage large customer ad campaigns on Amazon, helping our customers reach their audience, grow their brand, and increase sales.
- Over 310 million users worldwide.
- Access to multiple Amazon platforms and thousands of third-party websites.
- Advertise on the world’s largest and most recognized online retailer.
- Increase brand awareness and recognition.
- Develop in-depth knowledge of emerging trends and customer preferences.
- Leverage microscopic data to target specific audiences.
- Increase marketing ROI, grow revenue, and improve customer retention.
- Proactively manage advertising budgets and reduce advertising costs.
Flexible Ad Formats
As an Amazon PPC agency, we can help you fully leverage everything the Amazon ad network offers. Amazon Demand Side Platform (DSP) displays flexible ad formats on Amazon.com, apps, Kindle, Amazon's IMDb and its free streaming service Freedive, Fire TV Sticks HD streaming devices, and thousands of websites promoting Amazon and its products.
We know how and when to use each of these ads. We know which are best suited to a given audience, demographic, and customer type. We then work with you to ensure your chosen Amazon DSP achieves fantastic results.
Sponsored Products
Amazon Sponsored Products appear on product pages as PPC ads where you bid on a given keyword or product description. These ads are relatively easy to use, and a campaign can be launched in a couple of minutes.
These ads appear for specific product listings allowing us to drive shoppers to a product page or your Amazon Store. We can specifically target your audience for products you provide or similar products in your portfolio.
Sponsored Brands
Appearing in search results, Amazon Sponsored Brands are keyword-specific PPC ads that allow us to showcase up to three of your products with your headline and logo. We measure performance with Amazon’s sales metrics and gain incredible insight through Amazon’s dashboard.
Sponsored Display
Amazon Sponsored Display ads are a PPC model that can be used by any advertiser, regardless of whether they sell products on the Amazon network. These ads appear on product pages, after-sales, follow-up and recommendation emails, listing pages, immediately below search results, and on customer reviews.
We can help you customize your ad’s image, logo, and headline, so they stand apart from the crowd.
Video Ads
Amazon Video Ads is another advertising solution open to advertisers selling on Amazon and those who aren’t. These videos appear across the Amazon network and include online and streaming TV ads.
Online video ads are the more affordable of the two. They appear on mobile phones, desktops, and laptops from Amazon.com, IMDb, Fire TV, and thousands of online websites.
Streaming TV ads are full-screen videos on Thursday Night Football, TV apps, Twitch, and Amazon Freedive.
Sponsored Stores
Amazon Sponsored Stores allow Amazon product sellers to promote their product portfolio on multiple pages of their Amazon Store. This is a great way to build a brand while tracking traffic for each store page.
Reach Your Target Audience
Amazon – like Google – relies upon its own organic search engine. We thoroughly understand this keyword-driven advertising platform. We analyze multiple analytics and data so we can target your audience and potential customers with extreme accuracy.
Advertising on the platform will increase your sales. That increase in sales, alongside positive customer feedback, helps ensure your products are more likely to appear in search-based queries on Amazon.com by other potential customers.
Measure Your Success
We analyze multiple Amazon advertising metrics and key performance indicators (KPIs). We review analytics and granular data on cost per click (CPC), the average cost of sales (ACoS), the number of clicks generated, win/closing rate, the amount spent by ad and by the campaign, ad, page, and product impressions, click-through rate (CTR) and conversion rates.
- Cost Per Click (CPC)
- Average Cost of Sales (ACoS)
- Number of Clicks
- Win Rate
- Amount Spent by Ad and Campaign
- Ad, Page, and Product Impressions
- Click-Through Rate (CTR)
- Conversion Rates
Customize Your Budget
Amazon ads allow us to enact multiple cost controls. As an Amazon PPC agency, we can help you determine how much to bid on a given keyword. We can then track your ad spend and the sales generated by those ads. We can also provide data on how many leads and sales are generated for each dollar spent on your Amazon ad campaign.
Let PBJ Handle the Heavy Lifting
PBJ Marketing is a full-service digital marketing, branding, and advertising agency that helps companies reach their audience and incentivize them to act. We manage Amazon ad campaigns for customers so they can focus on what they do best.
We are here to help you succeed by increasing leads, generating sales, and building a well-recognized and appreciated brand.
If you would like to work with a proactive Amazon PPC agency, contact us now.
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