You’ve created the perfect digital experience – the high-quality leads should be rolling in. But when they don’t, you wonder where your potential customers could be. Guess what? They’re on social media.
You’ve created the perfect digital experience – the high-quality leads should be rolling in. But when they don’t, you wonder where your potential customers could be. Guess what? They’re on social media.
Let’s talk numbers.
Over 5 million businesses buy Facebook advertising space every month, so it’s clear the network has more than a few upsides. Exposure to a colossal audience is one of them. With 2 billion monthly users – that’s the equivalent of 18 Super Bowl audiences – Facebook ropes in a lot of your ideal audience. Guaranteed.
Of course, too much audience is a bad thing. To find actual customers, you need a Facebook ad agency with, say, 10 years’ experience – one that knows the pay-per-click environment inside out. You’ve come to the right place. Here’s why [number of] brands choose PBJ Marketing as their #1 partner.
Our targeting packs a punch.
Facebook users provide reams of personal data on a daily basis, which is good news for advertisers. This means unfettered access not only to gender, age, and geographic data, but even to the likes, dislikes, and behaviors critical to personalized campaigns.
At PBJ Marketing, we leverage this data to provide powerful, conversion-focused audience targeting, crafting Facebook ads that deliver your brand’s message to the audience most important to your business goals. Looking for dog breeders aged 25-40 who love Ed Sheeran and only get takeout on Friday nights? Done.
We zero in on custom audiences using a four-pronged approach:
- A/B Testing: proper testing ensures the best version of your message and creative outperforms competitors
- Engaging Ads: integration of photo, video, carousel, slideshow, and canvas ads for high levels of engagement with your unique story
- Audience Targeting: lookalike Audiences to unlock an untapped market similar to your existing customers
- Analytics Tracking: advanced analytics to get a deep understanding of how people engage with your ads (we’ll report back)
And they’re cost-effective.
Sure, organic posts are free. But these limit your reach to less than 10% of your own followers and 0% of your competitors’. On the other hand, 96% of social media advertisers agree that Facebook provides the best ROI of every other platform. All those targeting layers combined with our lean, mean approach to advertising spend leaves no dollar wasted.
We take care of the details.
The complex ad tech environment is a lot to navigate while running a business, which is why brands leave it to us to fully manage allocation and optimization of spend. Whether they’re just starting out or ready to scale their Facebook marketing potential, we help every client make leaps in sales volume and cuts in cost-per-click.
How? By building every Facebook ad strategy upon insight. Our team members don’t overwork themselves juggling multiple accounts a day like at other PPC firms. Instead, a dedicated specialist will learn everything there is to know about your company’s vision, goals, and markets, and will always keep you in our loop, too.
Personalized and transparent relationships with our clients are important to us. If we’re not the best match for your needs, we won’t take your business. If we do, rest assured there’s no better Facebook marketing agency to entrust with growing it.
Ready for some traffic?
You should be, because you’ll start seeing results as soon as we get your campaigns up and running. But we’re getting ahead of ourselves. To talk through your goals or just to learn more.
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