Digital Marketing

eCommerce Marketing

You may have the best looking website on the internet, but have you found yourself asking, “Why am I not generating the sales I anticipated?” We’ll dig deep into your analytics, review your web layout and make recommendations to optimize your shopping cart, increase conversions, increase your Average Order Value, and keep your customers coming back to purchase. Most important, we’ll review your competitors and determine where their website traffic is coming from for you to leverage their hard work to drive more customers to your business.

  • Remarketing & Retargeting
  • Affiliate Marketing
  • Lead Optimization
  • Referral Programs

SEO & SEM

One of the most compelling features of SEO is the ability to see what your customers are looking for. Thanks to innovations in online analytics tools, businesses can make changes as new patterns develop in customer behavior. First, we develop a keyword strategy aligned with the way your audience searches for your services. Then, we make recommendations to ensure your website’s structure, design, content and functionality are all optimized and aligned to your customer’s buy-process. With the two in place, we go to work monitoring your web properties and making modifications to ensure quality conversions.

  • SEO Audit & Key Word Research
  • Metatag & Content Blog Strategies
  • Custom SEO Campaigns

PPC & Adwords

While SEO can drastically increase the amount of organic traffic that your website receives, a PPC and Adword campaign is great for generating virtually instant results. In our experience, the two work hand in hand when it comes to raising companies' profiles online. PBJ’s approach puts a strong focus on measuring results and improving performance in order to ensure you get a maximum return on your investment. By actively monitoring your campaigns and web analytics, your company can evolve and respond to the changing needs and desires of your customers.

  • Pay-Per-Click
  • Google, Yahoo, Bing Adwords
  • Campaign Monitoring & Reporting