It goes without saying that cash is no longer king as more consumers flock toward debit and credit cards to complete payments. However, new data from the United States Federal Reserve indicates that consumers are even shying away from debit and credit cards for mobile payment options.
The survey shows that roughly 35% of smartphone users completed a mobile payment during the last 12 months. This is a massive leap from 2014 when only 28% of respondents completes a purchase via mobile options.
While the Federal Reserve report indicates a massive year-over-year gain, it pales in comparison to numbers from private firms conducting similar surveys. One survey from Retale shows that 43% of smartphone users used their devices to complete purchases last year. Meanwhile, a Gartner forecast predicts that 50% of consumers will regularly use smartphones and wearables to complete mobile payments by 2018.
The future is quickly approaching
Smartphones are clearly going to play a bigger role in our everyday lives in the near future, so shouldn’t your brand have a plan in place?
At PBJ Marketing, We believe in creating custom applications that not only elevate our clients’ brands and earnings but also makes their lives a little easier. Whether it’s developing a tool to facilitate collaboration and the sharing of business intelligence or designing interactive games that entertain while increasing e-mail database enrollment, we believe in developing custom iOS and Android applications that enable our clients to work smarter, not harder.
Our dedicated team is well-versed in iOS & Android Development, with an emphasis on the following:
- Mobile App Strategy Consulting
- Mobile App UI/UX Implementation
- Platform & Device Testing
- Apple Store Submission & Approval