It’s simple, if you want your website to convert sales, you need to have a call to action. Actually, scratch that. You will need multiple CTAs to ensure successful marketing that you can measure.
What is a call to action?
A CTA is a prompt that calls on a user to interact with your website. When it comes to digital marketing, CTAs are usually in the form of a “button” with copy. Common types of CTAs include:
· Buy button/”Add to cat”
· Information-gathering forms
· Subscription signups
· “Read More”
· “Try it Now”
· Social media share buttons/widgets
· Help/”Online Chat”
And here is where you’ll likely encounter a CTA:
· Persistent headers
· Pop-ups and slide-ins
· Side panels
· Purchase pages
· End of page
· Ads
