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It’s simple, if you want your website to convert sales, you need to have a call to action. Actually, scratch that. You will need multiple CTAs to ensure successful marketing that you can measure.What is a call to action?A CTA is a prompt that calls on a user to interact with your website. When it comes to digital marketing, CTAs are usually in the form of a “button” with copy. Common types of CTAs include:· Buy button/”Add to cat”· Information-gathering forms· Subscription signups· “Read More”· “Try it Now”· Social media share buttons/widgets· Help/”Online Chat”And here is where you’ll likely encounter a CTA:· Persistent headers· Pop-ups and slide-ins· Side panels· Purchase pages· End of page· Ads