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Leading Toronto Paid Media Agency

PBJ Marketing delivers high-performing paid media strategies tailored for Toronto businesses. Whether you're a fast-growing startup in Liberty Village or a national brand based in the Financial District, we understand the dynamics of Toronto’s diverse market. From search engine marketing to cross-platform social campaigns, our data-informed approach ensures every dollar works harder for your business.

Why Toronto Brands Trust PBJ Marketing?

Strategic Local Insight

Toronto’s economic landscape is both multicultural and competitive. Our team blends deep platform knowledge with on-the-ground insights to help you cut through the noise. Whether it's targeting daily commuters on the TTC or reaching niche audiences in North York, we develop campaigns that reflect the behaviors and needs of Toronto consumers while leveraging global best practices.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Campaigns Designed Around Your Goals

No two Toronto brands operate the same — and we never apply cookie-cutter tactics. Whether you're an eCommerce brand in Queen West or a service provider in Scarborough, we tailor your campaign to your exact business objectives. Need to increase store visits, generate qualified leads, or build awareness across Ontario? We’ve got you covered with customized paid media strategies that drive real impact.

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

Paid Media Services We Offer in Toronto

Search Engine Advertising

Appear in front of high-intent users right when they’re searching for what you offer. From Google to Bing, we create paid search campaigns optimized for visibility and conversion. Our Toronto team uses advanced keyword strategies and ad extensions to maximize your share of voice in the GTA and beyond.

Paid Social Advertising

Reach your ideal audience on platforms like Facebook, Instagram, LinkedIn, and TikTok. Whether you’re looking to build brand equity or drive immediate action, we craft compelling visual content and messaging that aligns with your goals. We tailor campaigns to resonate with key Toronto demographics — from university students to business decision-makers.

Programmatic Display & Video

Capture attention with impactful display and video placements across the web. We manage targeted programmatic buys and YouTube advertising to boost brand awareness and retarget engaged users. Creative quality is a focus — we produce ad content that’s designed to stop the scroll and drive clicks.

Retargeting Campaigns

Toronto consumers are exposed to thousands of messages a day. Our retargeting efforts ensure your brand stays front and center, re-engaging site visitors and ad viewers with timely, relevant creative. Whether the goal is abandoned cart recovery or form submission follow-up, we optimize for the full customer journey.

E-commerce & Marketplace Advertising

Compete and win on platforms like Amazon and other leading marketplaces. From product feed optimization to strategic bidding, we help Toronto-based brands improve rankings, drive sales, and scale profitably in a crowded digital shelf environment.

What Sets Our Paid Media Approach Apart

Success looks different for every business. Whether your goal is to generate leads, increase donations, or sell more products, we tailor each campaign to align with your objectives. We focus on real, measurable outcomes – not vanity metrics.​

Results-Driven Strategy

We begin with a clear understanding of what matters to your business — then build campaigns engineered for performance. Every initiative is tied to measurable KPIs, from lead quality and conversion rates to customer acquisition cost and return on ad spend (ROAS). Whether your goal is to drive sales, generate qualified leads, or increase market share in the Toronto area, we reverse-engineer the campaign to serve that objective.

Before any ads go live, we align with your internal team on success benchmarks, audience targeting, and creative direction. From there, our team develops a performance framework that guides every decision — from budget allocation to ad copy variations. The result? Campaigns that aren't just creative, but accountable. Everything we launch has a clear purpose, with real metrics to prove its value.

Ongoing Campaign Optimization

Markets are constantly shifting, and customer behavior evolves just as quickly. That’s why we view campaign launch as the beginning of an iterative process, not the end. Our team doesn’t rely on a “set it and forget it” approach. Instead, we stay deeply engaged with your campaign performance, continuously reviewing the data to identify opportunities for refinement.

We regularly update ad creative to keep messaging fresh and relevant. If engagement starts to decline or a particular format underperforms, we test new visuals, revise copy, and adjust placement strategies to re-capture attention. Our team also fine-tunes targeting parameters to reflect changes in audience behavior, seasonal trends, and competitive activity.

Full Transparency & Reporting

We believe that strong partnerships are built on clear communication and trust. That’s why transparency is central to how we operate. From the moment your campaign launches, you’ll have full visibility into how your paid media investment is performing.

Our team delivers easy-to-understand performance dashboards that break down the key metrics that matter most to your business, whether that’s cost per lead, ROAS, click-through rates, or conversion volume. These reports are designed not just to inform, but to empower — helping you make smarter marketing decisions based on real data.

Work With a Top Paid Media Team in Toronto

PBJ Marketing helps Toronto businesses grow with paid media campaigns that combine local understanding and digital expertise. Whether you're looking to launch, scale, or reposition, we’ll help you capture more market share and deliver better returns. Let’s talk about your goals — and how we can help you get there.

Get a Proposal

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Senior Program/Policy Analyst, National Education Association
clutch review

See What Our Clients Have to Say

Had an amazing experience working with PBJ. They matched to every single aspect I was looking for, making my business more accessible online. Their knowledge and experience made it so easy that soon enough I started seeing results.

Leo V

PBJ Marketing delivers innovative and designed focus solutions that increase digital media presence and boost customer/website interaction. Having worked closely with David and Phil, I highly recommend PBJ Marketing as your solution for success!

Jess B

Phil and David are a great team to work with. They are responsive and intuitive, and really see the overall picture. Never had a bad experience with PBJ, and I give big kudos for actually knowing how to mesh form and functionality to revitalize a site.

Rocco L

175 Varick St, New York, NY 10014

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Get Started with PBJ Marketing

Ready to build a brand that stands the test of time and drives business growth? Contact us today to discuss how we can transform your brand identity with expert precision and creative insight.