Google Remarketing Ads

Retargeting Ads

David Bosley

Digital Media | Google AdWords

Google Remarketing Ads

Google ad retargeting is powerful online marketing technique because it allows you
to stay connected with your target audience, even after they leave your site.

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    The Benefits of Remarketing Ads.

    98% of first-time website visitors don’t convert. But some of them do become customers with a little extra push, making sophisticated retargeting absolutely critical to your success. 

    What is Google Remarketing?

    Google AdWords remarketing, sometimes called Retargeting, is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.

    Effective remarketing strategy.

    By using Google remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network. It’s also one of the most cheapest Cost-Per-Click campaigns you could possibly run!

    Our remarketing campaign management utilizes:

    • Audience Segmentation

      Highly nuanced customer segmentation, whittling down to visitors most likely to come back and complete your desired action.

    • Ads & Landing Pages that Convert

      Irresistible ad copy and design that attracts visitors’ attention even long after they’ve left your site.

    • Platform Diversification

      Remarketing expertise across a variety of platforms, including AdWords, AdRoll, Facebook, LinkedIn, and Twitter.

    • Campaign Testing & Optimization

      A/B testing of several versions of ads to focus on the best performers, because constant improvement is our goal.

    Are you ready to get serious about your Google Remarketing campaigns? Because we are. Speak to a PBJ marketing specialist today for a free Google AdWords account audit. 

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