Digital Media | Paid Media (PPC)
For the past few years, there has been strong growth in mobile marketing and this trend will continue.
To reach a wider consumer base, brands need to discover the channels that resonate most with people, and mobile is key.
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The Benefits of Mobile Marketing.
Mobile marketing gives the user far more advantages: lower cost, customization, easy tracking and so on, thereby reducing manpower and yet giving the entrepreneur better business benefits and profits.
What is Mobile Marketing?
As its name suggests, mobile marketing involves the use of mobile phones to communicate the value of your product or service to the target audience. It is one of the fastest growing branches of marketing because it is one of the easiest, most effective and inexpensive ways to reach the consumers. An estimated 5 billion people own a mobile phone and more than 90% of them have them always with them. The majority read every message they receive right away, while a growing number of people also use their mobile phones to access the Internet.
4 Advantages of Mobile Marketing.
Brands who have yet to embrace and develop their own mobile promotional strategies should work to understand the many advantages and discover how those benefits can impact their own businesses. Here are a few aspects of mobile marketing you should consider:
Mobile is Omnipresent.
Most mobile phone users are within an arm’s reach of their devices over 90% of waking hours, including times when other media are not available. Conversations are possible all the time with everyone.
Mobile Ads are Quick & Easy.
Whether a campaign uses SMS or MMS, the messages are short, simple and straight to the point. This increases the likelihood of consumers reading the entire text, and provides a link to make purchases from the text directly.
Mobile Marketing is Fast & Direct
Mobile marketing is also a very fast way to communicate with buyers. It would be hard to find a consumer who didn’t have a mobile device on his or her person at all times. Therefore, when a promotional message is sent, he or she has the opportunity to make an immediate purchase.
Mobile Marketing is Easy to Track.
Marketing is all about ROI. If it’s difficult to track and analyze a campaign, the campaign often won’t be useful to a company. Fortunately, mobile marketing is very easy to trace, as users either click on provided links or they do not.